5 Examples That Show How Machine Learning is Changing Digital Advertising
Of all the advancements in modern advertising, few are more exciting than machine learning. It’s changing the way…
The 3 Biggest Reasons Why You Can’t Create Post-Click Experiences at Scale…
here’s no shortage of proof that customers want personalization. And so, advertisers strive to provide it. But along…
The Taboola & Outbrain Merger: What Does It Mean for Advertisers?
In what’s being called an attempt to compete with the digital ad duopoly, Taboola and Outbrain have merged to create…
Scaling Landing Pages: Why Templates Are Not a Solution
Most advertisers aspire to 1:1 personalization, but they largely miss the mark. It’s understandable. A lot has to go…
Everything Digital Advertisers Must Know About Frequency Capping in Google Ads
On the Google ad network, you want to reach your customers, but you don’t want to overreach. So, how many times…
8 Ways Post-Click Automation Makes Running Client Campaigns Easier for…
Post-click automation (PCA) is a new service that allows advertisers to personalize the ad campaign, end to end, and scale…
The 5 Team Members Who Must Be On Your Advertising Conversions Team
What does every successful ad campaign have in common? It’s not witty ad copy, a unique offer, or design worthy of an…
7 Reasons Why LinkedIn Lead Gen Forms are Not Great for Personalized…
If there’s one goal most companies share it’s lead generation. Without a steady stream of potential customers,…