Here’s How Google Uses Paid Search Ads with Dedicated Post-Click…
Above all others, Google’s objective is to improve the user experience. Better search results, faster loading speeds,…
How Direct-to-Consumer Brands Use Post-Click Experiences to Generate New…
Direct-to-consumer brands cut out the middlemen. Not only do they create their product, but they don’t enlist the…
How PPC Advertisers Visualize Their Campaigns to Provide 1:1 Personalization…
If you’re an ROI-focused advertiser, your ads are highly personalized. They take into account location, device,…
See How Birchbox Uses Ad Segmentation & Post-Click Experiences to…
Subscribe and get a box of beauty and grooming products, tailored to your needs, once a month. That’s the promise of…
6 Subscription Box Landing Pages To Maximize Signups
Subscription box landing pages are seen everywhere nowadays. Sign up and get a box delivered to your door. For customers,…
What Is Ad Recall Lift & Should You Focus on the Metric in Your Digital…
If your ad appears on a user’s screen, it counts as an impression, regardless of whether or not it’s seen.…
63 Landing Page Optimization Techniques Proven to Generate Conversions
Even after a landing page is published, its design is never done. There’s always an optimization that will lead to…
5 Examples That Show How Machine Learning is Changing Digital Advertising
Of all the advancements in modern advertising, few are more exciting than machine learning. It’s changing the way…