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Parallel Tracking: What is it & Why Google Ads is Making it Required
Google Ads

Parallel Tracking: What is it & Why Google Ads is Making it Required

According to Google, even a one-second increase in page load time can decrease conversions by 20%. To better help…

30 Skyscraper Ad Examples to Help Guide Your Next Design
Advertising

30 Skyscraper Ad Examples to Help Guide Your Next Design

It’s the tall, slim gateway to your landing page. And if you design it right, you may get your prospects to click…

Email Lead Generation: 9 Tactics for More Successful Campaigns
Lead Generation

Email Lead Generation: 9 Tactics for More Successful Campaigns

As as an email marketer, you’re a part of what many businesses consider their most profitable channel. You’re…

5 Email Marketing Optimizations That Have Nothing to Do with Subject Lines
Conversion Optimization

5 Email Marketing Optimizations That Have Nothing to Do with Subject Lines

You know the power of email, and that’s what makes it so tough. If it’s the channel that’s been shown to…

16 of the Best Ways to Use Global Blocks to Update Your Pages
Instapage Updates

16 of the Best Ways to Use Global Blocks to Update Your Pages

Fast can always be faster. That’s the idea that spurred Global Blocks, a new addition to the Instapage platform,…

The End of Facebook Partner Categories: What You Can Do Next
Facebook Advertising

The End of Facebook Partner Categories: What You Can Do Next

It’s bad news if you’re an advertiser on Facebook. In a recent blog post, the social network announced it would…

As of July 2018: Google Chrome’s “Not Secure” Label, Are You Prepared?
Conversion Optimization

As of July 2018: Google Chrome’s “Not Secure” Label, Are You Prepared?

Earning conversions, generating leads, winning customers — they’re all dependant upon one thing: trust. Without…

The Instapage Page Migration Service: How it Works & Complete Benefits
Instapage Updates

The Instapage Page Migration Service: How it Works & Complete Benefits

Often, the thought of adopting a new technology can be intimidating, no matter how alluring it may seem. You have to get…

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