Pawan Deshpande

3 Content Marketing Strategies That Increase Your Chances of Success

Last updated on February 27, 2017 by Pawan Deshpande in Conversion Rate Optimization

Content Marketing is no longer the “next big thing.” Having firmly grabbed its position as a mainstream marketing activity, many organizations have embraced content marketing, with more companies recognizing its value daily. And yet, many companies still feel they’re just not doing it right. Most marketers know they should drive new customer acquisition through content,Read More >

Everything You Need to Know About Content Curation

Last updated on February 20, 2017 by Pawan Deshpande in Conversion Rate Optimization

Alongside original content, content curation is a key aspect of any content marketing initiative. When done right, curation can improve your SEO, establishes your credibility as a thought leader, supports lead generation, streamlines lead nurturing, and complements social media and blogging. Most importantly, if you don’t have the time, staff or budget to publish enoughRead More >

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