Karen McCandless

The Best Headline Formulas for Emails, Blogs, Social, Ads & More [Ebook]

5 of the Best Recruitment Landing Pages You Will Find [Case Study]

How to Use Bid Adjustments with Demographics and Affinity Audiences

Conversion Optimization

How to Optimize Landing Pages Based on Your Campaign Goal

Despite the trend for creating buyer personas and their well-documented benefits, optimizing and tailoring landing pages …

Facebook Advertising

9 Ways to Drive the 400M+ Instagram Users to Your Landing Pages

You may have cracked Twitter and Facebook conversion to your landing pages, but Instagram comes with its own special …

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