Karen McCandless
  • The 6 Main Triggers in Emotional Advertising and How They Apply to Landing Pages

  • Build a Foundation of Trust by Avoiding These 12 Client Onboarding Mistakes

  • 4 Business Collaboration Trends That Are Changing the Way We Do Business

Conversion Optimization

How to Optimize Landing Pages Based on Your Campaign Goal

Despite the trend for creating buyer personas and their well-documented benefits, optimizing and tailoring landing pages…

Facebook Advertising

9 Ways to Drive the 400M+ Instagram Users to Your Landing Pages

You may have cracked Twitter and Facebook conversion to your landing pages, but Instagram comes with its own special…