Karen McCandless
Conversion Blog

Conversion Blog

The ultimate resource for maximizing your advertising conversions.

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How to Optimize Landing Pages Based on Your Campaign Goal
Conversion Optimization

How to Optimize Landing Pages Based on Your Campaign Goal

Despite the trend for creating buyer personas and their well-documented benefits, optimizing and tailoring post-click…

9 Ways to Drive the 400M+ Instagram Users to Your Landing Pages
Facebook Advertising

9 Ways to Drive the 400M+ Instagram Users to Your Landing Pages

You may have cracked Twitter and Facebook conversion to your post-click landing pages, but Instagram comes with its own…

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