Karen McCandless
  • User-Generated Content: Why It's Effective and How to Use It in Your Marketing Campaigns

  • Start Here: The Most Comprehensive Lead Capture Guide Available

  • Before You Design: 15 Lead Magnet Landing Page Examples to Review

Conversion Optimization

How to Optimize Landing Pages Based on Your Campaign Goal

Despite the trend for creating buyer personas and their well-documented benefits, optimizing and tailoring landing pages…

Facebook Advertising

9 Ways to Drive the 400M+ Instagram Users to Your Landing Pages

You may have cracked Twitter and Facebook conversion to your landing pages, but Instagram comes with its own special…