Karen McCandless

17 of the Best Creative Advertising Ideas from Around the World

Facebook Cheat Sheet: News Feed Image Sizes, Ad Specs, Examples & More

What is Direct Response Advertising & What You Need to Maximize Its Impact

Conversion Optimization

How to Optimize Landing Pages Based on Your Campaign Goal

Despite the trend for creating buyer personas and their well-documented benefits, optimizing and tailoring landing pages …

Facebook Advertising

9 Ways to Drive the 400M+ Instagram Users to Your Landing Pages

You may have cracked Twitter and Facebook conversion to your landing pages, but Instagram comes with its own special …

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