Karen McCandless

How to Optimize Landing Pages Based on Your Campaign Goal

Last updated on September 21, 2016 by Karen McCandless in Conversion Rate Optimization

Despite the trend for creating buyer personas and their well-documented benefits, optimizing and tailoring landing pages for different campaigns and audiences is an aspect often overlooked by marketers. Landing pages should be created with a specific objective already in mind — whether that be to generate leads, get subscriptions to a newsletter, sell more products,Read More >

9 Ways to Drive the 400M+ Instagram Users to Your Landing Pages

Last updated on October 23, 2016 by Karen McCandless in Facebook Advertising, Lead Generation

You may have cracked Twitter and Facebook conversion to your landing pages, but Instagram comes with its own special challenges. For instance, did you know that you can only add one link to your profile? Or that you can’t make any images or videos you post linkable? Instagram might be a slow burner in termsRead More >

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