Karen McCandless
  • The Amazon Ad Blitz: How Amazon Is Conquering the Advertising World

  • 4 Steps You Should Be Taking to Optimize Your Ad Landing Pages for Conversions

  • The State of Mobile Conversions Report Is Here! How Do You Compare?

Conversion Optimization

How to Optimize Landing Pages Based on Your Campaign Goal

Despite the trend for creating buyer personas and their well-documented benefits, optimizing and tailoring landing pages …

Facebook Advertising

9 Ways to Drive the 400M+ Instagram Users to Your Landing Pages

You may have cracked Twitter and Facebook conversion to your landing pages, but Instagram comes with its own special …