Karen McCandless
  • Quora Ads 101: How Do They Work & Why Digital Advertisers Need Them

  • Why A/B Testing Just Got Even Faster and Easier with Instablocks™

  • Q&A with Instapage UX Designer: Why Marketers Need Instablocks™

Conversion Optimization

How to Optimize Landing Pages Based on Your Campaign Goal

Despite the trend for creating buyer personas and their well-documented benefits, optimizing and tailoring landing pages …

Facebook Advertising

9 Ways to Drive the 400M+ Instagram Users to Your Landing Pages

You may have cracked Twitter and Facebook conversion to your landing pages, but Instagram comes with its own special …