Karen McCandless

How to Find Long-Tail Keywords & Use Them for Better CPC & Results

Breaking Down eBay Promoted Listings: How to Get More People to Buy From You

How to Use Consumers' Purchase Intent to Generate Leads & Sales

Conversion Optimization

How to Optimize Landing Pages Based on Your Campaign Goal

Despite the trend for creating buyer personas and their well-documented benefits, optimizing and tailoring post-click …

Facebook Advertising

9 Ways to Drive the 400M+ Instagram Users to Your Landing Pages

You may have cracked Twitter and Facebook conversion to your post-click landing pages, but Instagram comes with its own …

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