Advertising
How to Reduce Your Average CPC in 10 Steps
You can find many tips on how to reduce your cost per click, but lowering the average CPC lies in improving your Quality…
Conversion Optimization
7 Search Engine Marketing Best Practices to Follow in 2021
It’s been 20 years since the launch of Google Ads, and yet, many advertisers have continued to rely on the same PPC…
Lead Generation
5 Examples of Brand Authenticity To Help You Make a Profit
Brand authenticity is something that all consumers want to see, but what does it mean and why does it matter? According to…