New Data for Agencies: Return on Ad Spend Still Too Low for Clients
Creating, launching, and managing profitable paid advertising campaigns is a task that requires not only advertising savvy…
How Agencies Can Use PCO for Clients to Maximize Conversions and Revenue
If your agency isn’t using PCO, you could be sabotaging your client’s ad campaigns (and your campaigns, too).…
How to Use Peer to Peer Marketing with Account-Based Strategies
Peer to peer marketing (P2P) and account-based marketing (ABM) are both forms of targeting and reaching potential…
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Maximizing Brand Exposure with the YouTube Masthead [Examples]
The YouTube Masthead is living proof that marketers are still taking advantage of outbound marketing tactics. A YouTube…
25 Advertising Metrics All Digital Marketers Need to Be Tracking
Whether you’re running paid ads on Google and Facebook or creating email post-click landing page campaigns, without…
What is AMP? The Complete Guide to Accelerated Mobile Pages
SECTION 1: What are Accelerated Mobile Pages? The mobile-first mindset is here to stay – the statement holds true…
Convert More Callers Into Customers: Call Tracking Integrations are Here!
Sometimes prospects and customers want a faster solution to their problem than a form submission can provide. Live chat is…
Our Content Marketing Guide is Here: How to Create an Impactful Strategy
Content marketing is a strategic approach centered around creating and distributing valuable assets such as blog articles,…