Customization vs. Personalization: What is the Difference?
Digital marketers can’t depend on any one-size fits all approach with their campaigns because consumers expect more…
Advertising Evolution: How Personalization Has Improved over Time
The evolution of advertising has experienced some major milestones over the years, as it’s had to adapt and change to…
Facebook Slideshow Ads: How They Work & Best Practices
Facebook video ads were exceptionally popular in 2018 with more than two-thirds of US marketers running video ads. The ad…
3 Election Landing Pages Show How to Increase Engagement
Most Tuesdays are ordinary. November 6, 2018 was not an ordinary Tuesday — it was midterm election day. Many…
What is Google Ads?
Google Ads is one of the most obvious choices for marketers for paid advertising and promotions. In 2017, Google generated…
13 Smart & Unique Ways to Get More Leads & Nurture Them to Sale
Marketers are always hunting for ways to increase business growth and asking themselves questions how to do better and be…
The Instapage Fall 2018 Events Calendar: Where to Find Us
Back in March, we announced a few 2018 events Instapage was attending and/or speak about post-click optimization. The…
New Data for Agencies: Return on Ad Spend Still Too Low for Clients
Creating, launching, and managing profitable paid advertising campaigns is a task that requires not only advertising savvy…