Optimization vs Automation: The Differences & Why Advertisers Can’t…
The end goal of all advertising campaigns is business growth. That Facebook campaign you’re running for brand…
How Square Creates Segmented & Personalized Post-Click Experiences
Geo-targeting, smart bidding, ad scheduling, and targeting audiences by browser and device types — these are just a…
The 3 Main Reasons Agencies Should Join a Preferred Partner Program
Widely circulated research rate shows that search ads only convert at a 3.75% rate, which means about 96% of ads…
The 3 Benefits and 8 Best Practices of AMP Stories to Maximize Engagement
The AMP open source initiative paved the way for faster mobile web experiences. The adoption of the AMP format not only…
Enterprise Customers: Ensure Compliance With Lead Bypass
When someone enters their personal information into an online form it means you can begin the lead nurturing process. And…
Agencies Maximize Conversions with the Instapage Preferred Partner Program
Consider the following scenario and see if your digital agency can relate… You set up highly-targeted ad campaigns…
Instapage With Advanced Google Analytics Variation Tracking Now Available
As experienced marketers like you know, A/B testing is the most proven method to determine which post-click landing page…
Customization vs. Personalization: What is the Difference?
Digital marketers can’t depend on any one-size fits all approach with their campaigns because consumers expect more…