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Rewarded Video Ads: A Complete Overview, Benefits & Ad Specs
Advertising

Rewarded Video Ads: A Complete Overview, Benefits & Ad Specs

The advertising market has had to work hard to keep up with the rapid changes in mobile technology. To stay one step ahead…

For Agencies: How to Craft Your Elevator Pitch to Sign New Clients
Marketing Agency Tips

For Agencies: How to Craft Your Elevator Pitch to Sign New Clients

For digital marketing and advertising agencies, the most essential tool for converting strangers into clients isn’t a…

How YouTube Bumper Ads Use 6 Seconds to Maximize Reach
Advertising

How YouTube Bumper Ads Use 6 Seconds to Maximize Reach

Released in 2016, YouTube bumper ads have given advertisers a creative way to increase brand awareness and reach. However,…

Universal App Campaigns: What Are They, Best Practices & Setup
Google Ads

Universal App Campaigns: What Are They, Best Practices & Setup

Universal App Campaigns are a great way to find new users for your mobile app. The ad campaign type allows you to advertise…

The 16 Best Ways You Should Be Repurposing Your Content
Lead Generation

The 16 Best Ways You Should Be Repurposing Your Content

Repurposing content is one of those strategies that every content marketer knows they should be doing. The idea of…

Make Your Paid Ads Perform Their Best with Google Responsive Search Ads
Google Ads

Make Your Paid Ads Perform Their Best with Google Responsive Search Ads

Google’s responsive search ads received a makeover that could revolutionize the platform’s A/B testing and…

For Agencies: How to Offer New Marketing Services Once You’re Established
Marketing Agency Tips

For Agencies: How to Offer New Marketing Services Once You’re Established

Should you add more marketing services to your suite of services or focus on your core resources and skills? Many agency…

Landing Page Optimization Q&A with Instapage Founder, Tyson Quick
Advertising

Landing Page Optimization Q&A with Instapage Founder, Tyson Quick

Digital marketers are well-versed in pre-click strategies to optimize their campaigns. PPC ad headlines, search ad…

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