How to Test AMP Pages with Google’s Cookie-Based Splits
Google recently released a new feature to test AMP pages, allowing you to conduct cookie-based A/B testing: As many digital…
What is the New Google Optimization Score & How Does it Work?
For digital advertisers using Google Ads (formerly AdWords), there is a new feature that will help you get the most out of…
7 Types of Automated Bidding Strategies & How to Use Them
Google Ads automated bidding, Smart Bidding, manual bidding — the number of available bidding options available seems…
Rewarded Video Ads: A Complete Overview, Benefits & Ad Specs
The advertising market has had to work hard to keep up with the rapid changes in mobile technology. To stay one step ahead…
For Agencies: How to Craft Your Elevator Pitch to Sign New Clients
For digital marketing and advertising agencies, the most essential tool for converting strangers into clients isn’t a…
How YouTube Bumper Ads Use 6 Seconds to Maximize Reach
Released in 2016, YouTube bumper ads have given advertisers a creative way to increase brand awareness and reach. However,…
Universal App Campaigns: What Are They, Best Practices & Setup
Universal App Campaigns are a great way to find new users for your mobile app. The ad campaign type allows you to advertise…
The 16 Best Ways You Should Be Repurposing Your Content
Repurposing content is one of those strategies that every content marketer knows they should be doing. The idea of…