20 White Paper Landing Page Examples Critiqued

Last updated on by Brandon Weaver in Landing Page Examples

When you think effective written marketing content, what comes to mind? Blog posts? Articles? E-newsletters?

According to the B2B respondents of Content Marketing Institute’s 2016 State Of Content Marketing Report, there’s a type of written content that’s more effective than all those.

White papers.

What is a white paper?

The answer to that question isn’t as clear-cut as you might think. Ask someone off the street, and they might tell you it’s a government document. Consult Investopedia, and you’ll find a definition centered on company promotion:

“A white paper is an informational document issued by a company to promote or highlight the features of a solution, product or service.”

Today, though, white papers have grown to include more than government legislature and promotional content.

As valuable offers in the awareness and consideration stages of the buyer’s journey, they’re usually filled with content (like research, case studies, action plans) about a product, a service, or a particular methodology, that help readers make more informed business decisions.

Let’s take a look at how 20 brands convince their visitors claim them with post-click landing pages.

20 white paper post-click landing page examples

1. Oracle

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2. Tableau

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3. Motorola

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4. NetSuite

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5. Netronic

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6. Leeyo

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7. Aeris

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8. IDG Enterprise

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9. Meta

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10. Tata Communications

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11. HYLA

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12. AtScale

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13. Develop

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14. Exact Macola

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15. Zeta

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16. Yext

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17. RAIN Group

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18. Aiim

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19. Averna

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20. eScan

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How do you do white paper marketing?

At the awareness and consideration stages of the buyer’s journey, white papers can pass along valuable information that your prospects can use to make more informed business decisions. And they can position your company as an authority to revisit when they have a similar problem or question.

To turn ad clicks into conversions, create dedicated, fast-loading post-click pages for every offer. See how to provide all of your audiences with unique post-click experiences by signing up for an Instapage Enterprise Demo today.

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