With mobile device usage and mobile app usage both quickly on the rise, it only makes sense for marketers to invest their time, efforts, and resources into creating professional and high-converting mobile app landing pages.
Our brand new What is a Mobile App Landing Page? is the perfect resource for all marketers who are interested in designing their own mobile app landing page. In this new guide, you’ll learn:
- How the smartphone has evolved over the years into what it is today
- The rise of applications, and why you should consider trading in your mobile website for a mobile app
- How to create an optimized mobile app landing page in just a few simple steps
The guide can be found in the Marketing Resources section of our website footer, listed as “Mobile Landing Pages.”
Here’s a brief overview of each of the nine chapters contained within the guide:
Chapter 1 explains the increasing importance of smartphones in our everyday lives. Here, you will learn about some of the latest mobile marketing trends, from primary smartphone company providers to recent mobile browser trends.
The chapter describes what a mobile app is, discusses their increasing popularity, and clearly explains how and why mobile apps provide a better user experience than mobile pages. At the end of the chapter, you’ll learn about how Google penalizes interstitial ads.
It’s crucial to design your mobile app landing page with all mobile devices in mind. Therefore, it’s important to know what devices are available. This chapter describes the four main types of mobile devices, including how they each differ from one another with regards to their respective features and functionality.
Creating an optimized app landing page for all screen types and sizes is essential to increasing conversion rates. This chapter discusses the backend aspects of mobile app landing pages, outlining the three main mobile configuration options to choose from.
After examining the backend of a mobile app landing page, this chapter discusses the frontend design. We also highlight some UX best practices and optimization techniques necessary for mobile app landing pages.
This chapter showcases and examines various mobile app landing pages on different Android mobile devices, such as Samsung, HTC, and Nexus. The chapter continues to emphasize that visitors will only convert on your mobile landing page if the page is responsive and optimized for every screen size and type.
Similar to chapter 6, this chapter showcases and examines various iOS mobile app landing pages on different Apple devices, such as various iPhones and iPads.
Chapter 8 features mobile app landing pages on Windows and Blackberry devices. In this chapter, you’ll see an example of a mobile app landing page that is optimized for Windows devices, but not for BlackBerry phones.
In the final chapter; we show you step-by-step how to create high-converting, optimized mobile app landing pages with Instapage. Our fully customizable and designer-friendly software allows you to create dedicated landing pages for all of your campaigns in no time. It’s easier than you think!
Get started designing your mobile app landing page
With this guide, we’re confident that you’ll have no problem creating professional and high-converting mobile app landing pages using Instapage, the most customizable landing page platform. Please feel free to share the guide and don’t hesitate to refer to it when necessary when designing your mobile app landing pages.