Marketing teams and agencies use landing pages for a variety of very important reasons—the standalone pages help you get more leads, funnel people into your demo pipeline, collect valuable user data, test different messaging and design elements, and track campaign performance metrics.
Yes, that’s a lot.
Even though they look threadbare in front of multi-page websites, landing pages help you get to your conversion goals in a more streamlined manner.
Plus, with the abundance of drag-and-drop landing page builders, the pages are easy to create when you don’t have the time, manpower, and resources to launch a full website and want to achieve more ad-to-page relevance.
And, this brings us to the topic at hand—the list of the top landing page builders you should consider in 2025 if you’re trying to launch a marketing funnel or fix a leaky marketing bucket.
What to look for in landing page builders
So this is how we will proceed with this post: I’m not going to sit outside the fence and tell you which page builder is better, which has more optimization features, which is easier on your budget, etc. I am going in the trenches— I’ll create an actual landing page and experience the builder’s features and capabilities firsthand.
There are many platforms out there that call themselves “landing page builders,” but we aren’t talking about those here. For this post, I will consider the builders that allow you to build a page fast, have optimization capabilities, and have page responsiveness. Anything extra will be considered a pro for that particular builder.
Top landing page builders at a glance
- Instapage: Best for marketers who want a complete landing page & CRO platform
- Kit: Best for content creators and bloggers
- Carrd: Best for creating quick, simple portfolio landing pages
- Landingi: Best for small businesses wanting to build from templates
- Swipe Pages: Best for mobile-optimized pages using AMP technology
- Webflow: Best for designers who need full creative control
- Unbounce: Best for marketers who need a robust template library
- Leadpages: Best for small businesses who don’t need CRO tools
1. Instapage (Best for all-in-one CRO Solution)
Instapage’s drag-and-drop builder is incredibly intuitive and makes designing landing pages a smooth experience, even for users with no technical background.
You can easily drag and drop elements like text, images, buttons, forms, and even videos, and position them exactly where you want them on the page. Add popups, sticky bars, carousels without having to enter a single line of code.
The builder’s real power lies in its customization. With just a few clicks, you can tweak the padding, adjust the typography, or change the color scheme.
One of the standout features is the real-time collaboration. If you’re working with a team, you can invite others to collaborate on the same landing page. Comments can be added directly to the page elements, making it easy to communicate changes or ideas without leaving the builder. This streamlines the process and ensures everyone is on the same page.
Another useful aspect is the Page Blocks and Global Blocks, which help you scale your landing pages and ensure that you’re always on brand.
The builder also supports full responsiveness across devices. You can easily toggle between the “desktop” and “mobile” versions without having to adjust elements and make them fit right, which isn’t something other builders like Unbounce offer.
Testing and CRO capabilities is another strong suit of the Instapage builder—you can optimize your landing pages with data-backed insights from in-app A/B testing, on-page behavior analytics, heat maps, and robust reporting.
You can also optimize your landing page with AI-assisted experiments. Dynamically direct ad traffic to higher-performing test variants without manual oversight. Never trade conversions for insights again.
Pros:
- Easy-to-use drag-and-drop builder
- A/B testing and heatmaps
- 100+ high-converting templates
- Real-time collaboration
- AMP pages & Thor Render Engine
- Comprehensive integrations
- Mobile optimization
Pricing:
- Create Plan: $99/month (or $79/month billed annually)
- Optimize Plan: $199/month (or $159/month billed annually)
2. Kit (best for content creators and bloggers)
Kit offers a user-friendly landing page builder to help creators capture emails, deliver lead magnets, and grow their audience without coding. With a selection of customizable templates, users can quickly set up landing pages that are fully responsive and visually appealing across all devices.
The platform integrates seamlessly with Kit’s email marketing tools, enabling automated lead magnet delivery and personalized subscriber experiences
Though Kit’s landing page builder has a fair number of templates and is easy to use, it is quite basic and a bit restrictive. You can’t rearrange page elements or add new ones; you pretty much have to work within the limits of the template you have chosen.
Pros:
- User-friendly interface
- Seamless email integration
- Responsive design
- Free plan available
- Customizable opt-in forms
Cons:
- No A/B testing for landing pages
- Limited advanced design features
- Basic analytics
- No collaboration tools
Pricing
- Free plan: Includes unlimited landing pages, forms, and basic email marketing features.
- Creator plan: Starts at $9/month
3. Carrd (Best for basic landing pages)
Carrd is a simple tool for creating one-page websites/landing pages—perfect for personal profiles and portfolios. It’s designed to be intuitive and beginner-friendly, so you can build and launch a site in minutes without any coding.
The free plan lets you create up to three pages, while upgrading to Pro unlocks more flexibility and control. Though the builder is intuitive, the template gallery is scarce, and if you have to move elements around on the page, you have to be careful because things can get misaligned quickly.
Pros:
- User-friendly interface
- Responsive design
- Affordable pricing
- Custom domains and SSL support
- Integration capabilities
Cons:
- Limited free plan
- No built-in A/B testing
- Basic design flexibility
- No collaboration tools
Pricing
- Free Plan
- Pro Lite: $9 per year
- Pro Standard: $19 per year
- Pro Plus: $49 per year
4. Landingi (Best for businesses with a small budget)
Landingi’s drag-and-drop editor is beginner-friendly, making it easy to customize pages without needing design or coding skills, but if you know a little HTML and CSS, that’s definitely a plus point.
The editor allows for deep customization, and adding elements like forms, pop-ups, and widgets is intuitive. The downside: collaboration features are lacking, making it less ideal for teams that need real-time editing.
Pros:
- Easy-to-use drag-and-drop editor
- Huge template library
- Built-in A/B testing
- AI-powered content suggestions
- Seamless integrations
Cons:
- Limited collaboration features
- Learning curve for advanced tools
- Basic free plan
5. Swipe Pages (Best for mobile-optimized pages)
Swipe Pages’ builder focuses on creating fast, mobile-optimized pages using AMP (Accelerated Mobile Pages) technology. There is a bit of a learning curve with the builder, though you don’t necessarily need to use code to create your pages. The left menu bar is stuffed with advanced features and may intimidate and overwhelm users who are looking to customize templates quickly.
The 40+ template options seem meagre compared to other landing page builders, and the builder’s 15 native tools integrations list is also on the lower side. However, you can integrate with Zapier and then use other collaboration tools.
Pros:
- AMP support
- Intuitive drag-and-drop builder
- A/B testing
- Dynamic text replacement
- Robust integrations
- Mobile-optimized templates
- Affordable pricing
Cons:
- Template library needs expansion
- Learning curve for advanced features
- No folder system
- Customer support delays
- Slower feature rollouts
Pricing
- Startup: $39/month
- Marketer: $89/month
- Agency: $199/month
6. Webflow (Best for designers)
Webflow strikes a good balance between the power of traditional website development and the ease of no-code tools. It gives designers full creative control to build complex, responsive websites without touching a line of code.
Webflow’s visual editor lets you create pixel-perfect designs while handling the backend, like hosting and CMS, under the hood. Though perfect for designers, the builder’s most extensive features can be too complicated for marketers and people without a design background.
Pros:
- Comprehensive design flexibility
- Built-in SEO tools
- Robust CMS capabilities
- Responsive design features
- No coding required
Cons:
- Steeper learning curve for beginners
- Higher pricing tiers
- Limited template selection
- Complexity in mastering advanced features
- Potential overkill for simple sites
Pricing:
- Basic: $18/month (billed annually)
- CMS: $29/month (billed annually)
- Business: $49/month (billed annually)
- Enterprise: Custom pricing
7. Unbounce (Best for a robust template gallery)
Unbounce is one of the first players in the landing page builders category. They offer multiple pre-optimized templates and features like Smart Builder and Smart Traffic, which use AI to help you create pages that convert.
Although the builder is made for marketers, it does have a learning curve. You can drag and drop elements easily but adjusting them and making them fit right takes time. Plus, mobile versions aren’t made to adjust, you have to manually adjust the mobile version to make it look as good as the desktop versions.
Setting up A/B tests takes just a few clicks, and the platform handles traffic distribution and reporting automatically. But, while it shines for marketers who want quick wins, it can be overwhelming to use features like dynamic text replacement and AMP pages.
Pros:
- User-friendly drag-and-drop editor
- AI-powered Smart Builder for optimized layouts
- Built-in A/B testing and analytics
- Wide range of templates tailored for conversions
- Strong integrations with marketing tools
Cons:
- Pricing is on the higher end
- Design flexibility can feel limiting for complex pages
- Learning curve for advanced features like dynamic text replacement
- AMP support exists but isn’t as robust as competitors
- Some reports of slower customer support response times
Pricing:
- Build: $99/month
- Optimize: $145/month
- Concierge: $625/month
8. Leadpages (Best for small businesses)
The one thing that stands out as soon as you open the Leadpages builder is the templates—they have a good collection of templates for almost all use cases. The builder was easy to navigate, which means you’ll have a page ready in no time, but you won’t find any advanced customization and testing capabilities.
Pros:
- User-Friendly Interface
- Extensive Template Library
- Additional Lead Generation Tools
Cons:
- Limited Advanced Customization
Pricing:
- Standard Plan: $49/month
- Pro Plan: $99/month
- Conversion Plan: $697/month
What’s your landing page builder pick for 2025?
Choosing the right landing page builder is crucial for achieving your marketing and conversion goals in 2025. While each builder reviewed in this post offers its unique advantages, the key is to find one that aligns with your specific needs, whether that’s ease of use, design flexibility, collaboration features, or advanced optimization capabilities.
Consider factors like:
- Your team’s technical expertise
- Required customization levels
- Collaboration needs
- Budget constraints
- Optimization and testing requirements
- Integration needs with your existing tech stack
The landing page builder landscape continues to evolve, with AI-powered features, advanced optimization tools, and improved collaboration capabilities leading the way. The best choice will ultimately depend on your specific use case, team size, and conversion goals.
For marketers and brands looking to create pages at scale and boost conversions, Instapage stands out as the superior solution. With industry-leading A/B testing, heatmaps, dynamic text replacement, and its proprietary Thor Render Engine for ultra-fast page loading, Instapage ensures every visitor gets the best experience possible. Plus, its real-time collaboration tools make it easy for teams to work together seamlessly.
Looking to start building high-converting landing pages? We’d love to have you try Instapage free for 14-days. Start creating your pages today.