10 Demo Landing Page Examples That Get Prospects to Act

Last updated on by in Landing Page Examples



According to HubSpot, 65% of survey respondents say that generating leads is their top challenge and even more (74%) say that converting leads is their top priority.

If you’re reading this, you likely know that landing pages are the best asset in your digital marketing arsenal to generate leads and sales. Every stage of the marketing funnel can utilize landing pages, but one type of landing page helps qualify leads for sale unlike any other: a demo landing page.

Demo landing pages are typically included in the decision stage of the buyer’s journey, at the bottom of the marketing funnel. In the decision stage prospects already know they have a problem, they’ve evaluated all of their options, and are now deciding who to purchase from.

Lead capture forms tend to be longer on these pages because companies want to know more about the prospect to ensure they are qualified for the sales process. With this in mind, let’s take a look at 10 demo landing page examples to see what works well and what could be improved.

(For shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to each page to see some of the points we discuss. Also, keep in mind that some brands may be A/B testing their page with an alternate version than is displayed below.)

10 Demo landing page examples

1. Marketo

Conducting a Google search for “compare marketing automation,” the following results are shown:

Upon clicking Marketo’s ad, search users land on this page:

What the page does well:

What could be A/B tested:

2. SharpSpring

Using the same search query above, clicking the SharpSpring ad sends visitors to this demo landing page in which prospects must schedule their demo, rather than watching it immediately:

What the page does well:

What could be A/B tested:

3. Infusionsoft

Searching on Bing for “email marketing demo” presents this ad at the top of the results and the following landing page:

What the page does well:

What could be A/B tested:

4. Pendo

Searching for Pendo in Google shows this AdWords ad at the top of search results. Once clicked, search users are sent to the corresponding landing page:

What the page does well:

What could be A/B tested:

5. Hootsuite

Hootsuite also advertises with AdWords on their brand. Once a search user clicks the main ad headline, they arrive at the landing page below:

What the page does well:

What could be A/B tested:

6. Intacct

A Bing search for “accounting software” produced these top ad results:

Clicking Intacct’s PPC ad sends people to this landing page:

What the page does well:

What could be A/B tested:

7. Hatchbuck

Hatchbuck uses Facebook banner ads to send traffic to their demo landing page:

What the page does well:

What could be A/B tested:

8. Nextiva

Nextiva advertises on LinkedIn using a Promoted Post to generate traffic to its demo landing page:

What the page does well:

What could be A/B tested:

9. ServiceMax

A Bing search for “scheduling software” revealed this ad and sends prospects to this demo landing page:

What the page does well:

What could be A/B tested:

10. PulsePoint

By clicking the “Free Demo” ad extension below, PulsePoint’s demo is offered:

What the page does well:

What could be A/B tested:

Which demo landing page inspired you?

Demos are one of the best ways to give prospects a sneak peek into your product or service because it gets your brand in front of them as they’re close to a purchase decision. It’s one thing to offer a free product demo, but can be challenging to persuade visitors act. A demo landing page is the best tool to convince them to act.

What stood out to you in these examples? Which page would persuade you to convert? Start creating your own personalized demo landing page with Instapage. You’ll enjoy 100% customization with our designer-friendly platform.

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