Conversion Ratio - Instapage Marketing Dictionary

Conversion Ratio

On a landing page, conversion ratio refers to the number of places to click compared to the number of conversion goals. Ideally, the ratio is 1:1, meaning there’s only one place to click on your landing page: the link that accomplishes your conversion goal. On the majority of landing pages, that link is a call-to-action button.

"Never confuse motion with action."

Benjamin Franklin

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