Buyer Persona

A buyer persona is a representation of your target customer based on detailed market research. They include demographics like age, gender, job title, buying behavior, etc.

Jim Stengel Tweet this
Global Search Trend

Related Terms

B2B vs B2C Marketing Customer Engagement Customer Lifetime Value
Get Started Now

Try the most powerful all-in-one landing page solution today. Start a 14-day free trial, no credit card required, or schedule a demo to learn more about the Enterprise plan.