Gravity Digital is an award-winning digital marketing agency that primarily services B2B and B2C healthcare clients. While the company began as a general creative shop and ad agency, Gravity Digital has transitioned into fixing broken sales funnels and driving traffic, leads, and sales online. Gravity Digital is a HubSpot Agency Partner.
Increase clients’ click-through rates
Gravity Digital ran Google Ads (formerly AdWords) and paid social advertising programs for its healthcare clients, but it had no efficient way of deploying post-click experiences to match the ads. For some clients, Gravity Digital built post-click experiences using WordPress. For others, the team would have to use a solution required by the client, even if they were not familiar with how to use it. These two options were less than ideal because it slowed down the production process and caused the team to scramble during tight deadlines. It also didn’t produce the results they wanted, as Gravity Digital found that its clients’ post-click results were suboptimal.
Integrations Beat the Competition
Before using Instapage, Gravity Digital tried a direct competitor and found that its integration ecosystem was lacking. The team couldn’t correctly funnel leads or track the metrics that mattered the most to them. Almost immediately after getting started with Instapage, Gravity Digital had integrations set up with Google Analytics, HubSpot, Campaign Monitor, and more.
Message Matched Pages Increase CTR
With the right integrations in place, Gravity Digital could focus on optimizing their advertising programs. Increasing the relevance of an ad’s corresponding post-click experience became a common practice for Gravity Digital. The team ensured that their clients’ headlines and copy aligned with the keywords they targeted, which established trust with prospects and ultimately improved their clients’ click-through rates and conversion rates.
With advertising budgets ranging anywhere from $1,500 to several thousand per month, Gravity Digital’s clients are pleased with their new business metrics:
- 426% increase in click-through rate
- 90% increase in search impression share
- 46 published post-click experiences
Gravity Digital was tired of slow production times and suboptimal campaign performance. The team deployed message-matched post-click experiences for their clients using Instapage, which boosted both conversion rates and click-through rates.
We’re able to align the keywords we’re targeting to the messaging in our post-click experiences. Not only has that immediately improved our campaign performance, but it’s allowed us to maximize our ad budget and made sure that we’re as efficient as possible.