The 3 Most Common Use Cases for Personalization & Examples for Each
Too often, personalization is viewed as a technique for a specific tactic at a specific part of the funnel. For example:…
UTM Parameters: How to Use Them to Personalize Every Campaign
In 2005, Google purchased what would become known as the only “must-have” marketing software today: Google…
Personalization Q&A with Yon Xiao: More Details on the Instapage Solution
Personalization might be the most overused word in digital advertising. Brands know they need to provide consumers with the…
Create Unique Experiences & 1:1 Ad-To-Page Personalization
Advertising audience data has exploded in the past decade with Facebook claiming to have 98 data points on users and Google…
Matching Online Experiences for Customers: Why Is the Post-Click Stage Stuck?
More and more, customers today expect highly personalized shopping experiences. According to one survey by Evergage, 88% of…
4 Strategies of Content Personalization & How to Use Them in Digital…
Not all of your website visitors are there for the same reason. Some might be return visitors ready to buy your product,…
Chatbot Personalization: Good & Bad Examples Show Why It’s Needed to…
The more internet technology advances, the more able marketers are to truly personalize the customer experience. Once that…
Customization vs. Personalization: What is the Difference?
Digital marketers can’t depend on any one-size fits all approach with their campaigns because consumers expect more…
