How Smartsheet Uses Segmented Search Ads & Post-Click Experiences to…
The primary reason 96% of ad clicks don’t convert is that digital advertisers fail to connect their PPC ads to…
Look How Boomi Segments Their Ads & Post-Click Experiences for Different…
Most ad clicks don’t convert – in fact, only 4% of ad clicks actually convert. That’s a bleak stat, and…
See How Peloton Uses Segmented Ads & Post-Click Experiences for Their…
Creating segmented ads and connecting them to personalized post-click landing pages greatly improves your chances to…
Personalization vs Optimization: How They’re Similar, Different &…
Advertisers aim to deliver a positive customer experience for audiences by creating messages that audiences find easy to…
3 Specific Post-Click Experiences Show How Oracle Segments Ads & Tells…
The advancements in advertising technologies have made it easy for advertisers to micro-target ads, optimize, personalize…
How to Use Personalization in Emails & Messaging Without Being Creepy…
In B2B, 98% of marketers agree that marketing personalization helps advance customer relationships, with 74% claiming it…
Citibank Creates Ad-to-Page Relevancy with Segmented Ads & Post-Click…
Creating a segmented post-click landing page involves serving the most relevant page to every traffic segment that clicks…
Firmographic Segmentation: How to Use 8 Common Variables to Target Your Audience
Every digital advertiser needs market segmentation to paint a more accurate picture of their customer base. From there,…