16 Conversion Metrics Every Digital Marketer Should Be Tracking
As a digital marketer, you can’t prove your marketing or advertising campaigns are successful without analyzing…
How to Test AMP Pages with Google’s Cookie-Based Splits
Google recently released a new feature to test AMP pages, allowing you to conduct cookie-based A/B testing: As many digital…
![Using Custom Intent Audiences for YouTube and Display [Data]](https://storage.googleapis.com/website-production/uploads/2018/10/custom-intent-audiences-570x310.jpg)
Using Custom Intent Audiences for YouTube and Display [Data]
There has been a notable shift in digital marketing strategy over the past few years. Priority has moved from showing ads…
What is the New Google Optimization Score & How Does it Work?
For digital advertisers using Google Ads (formerly AdWords), there is a new feature that will help you get the most out of…
What is Google Ads?
Google Ads is one of the most obvious choices for marketers for paid advertising and promotions. In 2017, Google generated…
How YouTube Bumper Ads Use 6 Seconds to Maximize Reach
Released in 2016, YouTube bumper ads have given advertisers a creative way to increase brand awareness and reach. However,…
Universal App Campaigns: What Are They, Best Practices & Setup
Universal App Campaigns are a great way to find new users for your mobile app. The ad campaign type allows you to advertise…
Make Your Paid Ads Perform Their Best with Google Responsive Search Ads
Google’s responsive search ads received a makeover that could revolutionize the platform’s A/B testing and…