What is the New Google Optimization Score & How Does it Work?
For digital advertisers using Google Ads (formerly AdWords), there is a new feature that will help you get the most out of…
What is Google Ads?
Google Ads is one of the most obvious choices for marketers for paid advertising and promotions. In 2017, Google generated…
How YouTube Bumper Ads Use 6 Seconds to Maximize Reach
Released in 2016, YouTube bumper ads have given advertisers a creative way to increase brand awareness and reach. However,…
Universal App Campaigns: What Are They, Best Practices & Setup
Universal App Campaigns are a great way to find new users for your mobile app. The ad campaign type allows you to advertise…
Make Your Paid Ads Perform Their Best with Google Responsive Search Ads
Google’s responsive search ads received a makeover that could revolutionize the platform’s A/B testing and…
What is Landing page Optimization and How to Use it to Maximize Conversions
Digital advertisers continue to suffer massive losses every year — about 97% of marketing budgets go to waste because…
Google’s Mobile Speed Score: How Fast are Your Experiences?
Most people have all experienced it at one point — trying to pay a bill online, but not knowing if the payment…
A Look Inside Google Ads Smart Bidding & Automated Bidding Strategies
You’ve worked hard to create a stellar website. You’ve built quality Google Ads campaigns and used experiments…
