Closed Loop Q&A: Personalization, Machine Learning & How to Maximize…
You may recall the Q&A with Elite SEM back in January where they discussed Google and Facebook Ads tactics advertisers…
Everything You Should Know About Product Listing Ads to Maximize Revenue This…
An online merchant’s success hinges on their ability to attract new customers to their digital storefront. To do…
Elite SEM Q&A: Getting More Out of Google and Facebook Ads in 2019
When you’re an agency that manages clients’ digital advertising campaiaWhen you’re an agency that manages…
The Digital Marketer’s Complete Guide to Google Seller Ratings
Even after creating compelling ad copy, deciding on a bidding strategy, and connecting your ad to an optimized post-click…
Your Guide to Post-Roll Ads: What Are They, Ad Specs & Best Practices
Post-roll ads are a video ad type that often goes overlooked when compared to their overlay, pre-, and mid-roll cousins.…
Goal-Optimized Shopping Campaigns: What Are They & How Do They Work?
For online retailers with thousands of products, creating and managing Google ads is a time-consuming process. That’s…
The Only Text Ads Guide You Need Featuring Ad Specs & Examples
Targeted, compelling text ads are essential to a high-performing PPC campaign, as they’re often the first point of…
How to Use Bid Adjustments with Demographics and Affinity Audiences
Earlier in 2018, Google announced a new responsive ad format that gives advertisers an extra headline. But it was a…
