Defining What Ad Relevance Means & the 6 Best Ways to Improve It
Getting impressions and winning clicks on Google Ads continues to be a pain point for digital advertisers to generate…
How to Find Long-Tail Keywords & Use Them for Better CPC & Results
With search advertising continually on the rise, high-volume keywords don’t hold as much power as they used to.…
Best Practices to Get Customers to Call You Now with Call-Only Ads
With the undeniable growth of mobile usage, advertisers must be equipped to take advantage of the trend. One way is to have…
Everything You Should Know About Google Ads Removing the Average Position Metric
Forget everything you know about the Google Ads average position metric because the search engine is scrapping the metric.…
13 Interactive Ads That Maximize Engagement with Prospects
People have become so overloaded with ads that they develop mechanisms (like banner blindness) to ignore them. To avoid…
Closed Loop Q&A: Personalization, Machine Learning & How to Maximize…
You may recall the Q&A with Elite SEM back in January where they discussed Google and Facebook Ads tactics advertisers…
Everything You Should Know About Product Listing Ads to Maximize Revenue This…
An online merchant’s success hinges on their ability to attract new customers to their digital storefront. To do…
Elite SEM Q&A: Getting More Out of Google and Facebook Ads in 2019
When you’re an agency that manages clients’ digital advertising campaiaWhen you’re an agency that manages…
