Comparing Google Ads vs. Yelp Ads: Which Platform is Best for Campaigns?
When deciding where to run PPC campaigns, Google Ads is typically top of mind for all advertisers. Yet, many find…
The Evolution of Advertising Software Automation & Where Experts Think…
Advertising has evolved tremendously over the years, as brands and landing page tools continuously adapt to new mediums,…
Comparing Google Ads vs. LinkedIn Ads & When Its Best to Use Each Ad…
Selecting the right platform is paramount to the success of any digital ads campaign. While it would be convenient if every…
Defining What Ad Relevance Means & the 6 Best Ways to Improve It
Getting impressions and winning clicks on Google Ads continues to be a pain point for digital advertisers to generate…
How to Find Long-Tail Keywords & Use Them for Better CPC & Results
With search advertising continually on the rise, high-volume keywords don’t hold as much power as they used to.…
Best Practices to Get Customers to Call You Now with Call-Only Ads
With the undeniable growth of mobile usage, advertisers must be equipped to take advantage of the trend. One way is to have…
Everything You Should Know About Google Ads Removing the Average Position Metric
Forget everything you know about the Google Ads average position metric because the search engine is scrapping the metric.…
13 Interactive Ads That Maximize Engagement with Prospects
People have become so overloaded with ads that they develop mechanisms (like banner blindness) to ignore them. To avoid…