Google Ads Mobile Benchmarks: Get the Latest Data Here from 18 Industries
It’s common knowledge among most digital advertisers that PPC metrics and industry benchmarks are key to…
Google Ads Industry Benchmarks Data You Must See
BenchmarkBench Each month, on average, 1,300 people worldwide ask Google, “What is a good CTR?” Beyond CTR,…
The Digital Advertiser’s Complete Guide to Dynamic Keyword Insertion…
As an advertiser, you know the power of personalization. So do most in the industry. Nearly all marketers — 96%…
The 7 Most Important Things to Know About Google Ads Campaign-Level Conversion…
As consumer journeys become increasingly complex, it’s paramount advertisers scale their efforts with automated…
What Is Real-Time Bidding (RTB) & Should Your Team Rely on It for the…
Few technologies have brought such widespread change to digital advertising as real-time bidding. Today, it’s the…
The Digital Advertiser’s Guide to Showcase Shopping Ads for Best…
In 2017, Google Ads introduced an ad format that helped merchants gain upper funnel visibility and helped users go through…
The 7 Best Google Analytics Reports to Increase Your Post-Click Landing Page…
With approximately 28 million websites using Google Analytics as their primary analytics collection tool, the wealth of…
Google Local Service Ads: How Businesses Extend Their Reach Beyond Search Ads
Google’s reach with traditional ads may extend worldwide, but local searches have always been popular. Consider…