What is Landing page Optimization and How to Use it to Maximize Conversions
Digital advertisers continue to suffer massive losses every year — about 97% of marketing budgets go to waste because…
Google’s Mobile Speed Score: How Fast are Your Experiences?
Most people have all experienced it at one point — trying to pay a bill online, but not knowing if the payment…
A Look Inside Google Ads Smart Bidding & Automated Bidding Strategies
You’ve worked hard to create a stellar website. You’ve built quality Google Ads campaigns and used experiments…
How to Overcome the 7 Most Common Advertising Pain Points
When we think of pain points as advertisers, it’s usually in reference to our customers. These are customer pain…
Parallel Tracking: What is it & Why Google Ads is Making it Required
According to Google, even a one-second increase in page load time can decrease conversions by 20%. To better help…
How to Find, Add & Use Negative Keywords to Your Best Advantage
Every PPC marketer knows that paid search campaigns can’t run effectively without a well-rounded list of…
Google Tag Manager Triggers: What Are They & When to Use Them for Better…
As a digital marketer, the value you can provide is directly tied to your ability to track success. Whether on the paid or…
The History of Google Ads 20 Years in the Making (Infographic)
Google Ads’ history dates back to the year 2000 and has evolved into one of the most (if not the most) indispensable…
