LinkedIn Ads vs. Facebook Ads: Which Platform Should You Use?
Many digital marketers find themselves wondering which is better for their business: LinkedIn Ads vs. Facebook Ads. You…
Elite SEM Q&A: Getting More Out of Google and Facebook Ads in 2019
When you’re an agency that manages clients’ digital advertising campaiaWhen you’re an agency that manages…
Facebook Stories Ads: The One & Only Guide Digital Marketers Will Ever Need
Facebook Stories Ads were officially launched to global advertisers in September 2018, offering a new way to engage users…
The Only Facebook Link Ads Guide You Need with Examples
Facebook link ads are a potentially cost-effective option for businesses looking to increase conversions. With nearly 1.5…
Facebook Slideshow Ads: How They Work & Best Practices
Facebook video ads were exceptionally popular in 2018 with more than two-thirds of US marketers running video ads. The ad…
Every Facebook Ad Format Complete with Ad Specs, Placements & More
Despite recent negative PR, Facebook is still the social network every brand has a place on. For B2C retailers to B2B…
What Are Facebook Collection Ads? Best Practices & Examples
People spend more time than ever on their phones, and 20% of that time is spent either on Facebook or Instagram. Naturally,…
16 Conversion Metrics Every Digital Marketer Should Be Tracking
As a digital marketer, you can’t prove your marketing or advertising campaigns are successful without analyzing…