Passive vs Active Advertising: Which One Is Right for Your Brand
Today’s marketing efforts fall into one of two categories: passive advertising and active advertising. Although the…
Ad Tracking: The 3 Main Types & How to Do It Effectively
Ad tracking is the most effective way to measure campaign performance. Whether through Google or Facebook, mobile or…
Facebook Poll Ads: Best Practices & Ad Specs to Get Started
Engaged social media users often want to play a more important role across the medium. They want to be included in major…
Facebook AR Ads: How to Create Them Plus Important Metrics
More and more people are interacting with Augmented Reality (AR) on a daily basis. Boston Consulting Group (BCG) estimates…
Reviewing the Types of Advertising Funnel Models & What Ad Channels…
Most of the people in the market for your product won’t buy it. And that’s not because your product isn’t…
The Expert’s Guide to Facebook Conversion Ads You Should Review Before…
Facebook Ads is always looking to develop new ways for brands to improve their metrics and grow their success, whatever…
Voice of the Customer: How to Use VOC Data to Optimize Your Facebook Ads (9…
Would you like to learn a secret? World-class product marketers, copywriters, and Facebook advertisers are not creative…
10 Image Ad Best Practices You Must Implement Into Your Campaigns for Best…
Online image ads are like small, targeted billboards. They capture the attention of passive users the way billboards grab…