Tutorial: How to Use Heatmaps for Conversion Rate Optimization
ever guess what visitors are thinking again—heatmaps help you understand their behavior on your landing pages. They…
What Is Growth Marketing and How Do You Use It for Your Brand?
Why You Should Read This Guide Find out what growth marketing is and how it differs from growth hacking Explore the…
Tutorial: Setting and Tracking CVR Benchmarks in Growth Marketing
Measure the effectiveness of your landing pages with Instapage by setting conversion goals. We provide several conversion…
How to Use Heatmaps to Improve Campaign Results
As a marketer, one of your primary goals is to drive conversions through your campaigns. To do this effectively, you need…
How to Write Effective Landing Page Headlines
Every element that goes on your landing page performs a unique function for your visitor. For example: The headline…
3 Conversion Boosters to Enhance Your Page Layouts
Sometimes, your landing pages need a little extra to help move page visitors to conversion. Digital marketers want to…
5 Make-or-Break Landing Page Elements
In 2021, the average time visitors spent on any given page was only 54 seconds. That’s eight seconds less than it was…
4 Tips for Building a Comprehensive Growth Strategy
Nearly every company, from legacy brands to digital-native startups, has set up a digital marketing team charged with…