Eye Tracking Software: How Seeing What the User Sees Can Improve Your Online…
In online marketing, it all comes down to the consumer moving their eyes across a screen. While clicks and conversions are…
8 Multi-Step Form Examples to Reduce Landing Page Friction
It’s not uncommon for web users to click away from a landing page because it’s too long or the lead capture…
A Landing Page Guide Like Never Before: Everything You Need to Increase…
The average post-click landing page converts just 2-5 out of every 100 visitors. And that really bums us out. We feel for…
Everything You Need to Know Before Using a Landing Page Heat Map
Cormac Kinney’s software started as a tool to help Wall Street traders game the stock market. It turned financial…
8 Techniques to Increase Purchases on Your Sales Landing Pages
No matter the industry, niche, audience, or offer, every marketer’s most coveted conversion is the sale. All of those…
12 Techniques for Post-Click Landing Page Design Inspiration
Your post-click landing page design matters, because these pages are your digital storefronts — essential for…
Cognitive Biases in Marketing: What You Don’t Know Can Cost You…
It’s hard to believe, but it’s true: Your brain is working against you. As it turns out, some thought processes…
How Social Media Customer Success Impacts Retention
Over 1 million people view tweets about customer service every week and roughly 80% of them are negative. Additionally, 81%…
