You’ve likely read the stats: People’s attention spans are dwindling fast (you can probably relate). Engaging online users as they land on your website or landing page, and engaging them in such a short time frame, is a huge challenge for marketers. Fortunately, there are a few ways to capture someone’s attention in an instant and have them consider your offer.
The splash page is a common marketing asset to do just that.
The primary purpose of a splash page is to enhance the user’s experience by sharing specific information, feature a promotion, or show a disclaimer.
Our comprehensive guide, “What is a Splash Page?” is the perfect resource for any marketer seeking to enhance their users’ experience with a splash page.
In this splash page guide, you’ll learn:
- What splash pages are, how they’ve evolved over time, and how they allow you to interact with your visitors before the conversion happens
- How a splash page is different from your homepage and other landing pages
- What components should be used when creating an effective splash page
- What your options are for creating an optimized splash page that your visitors will appreciate
To access the splash page guide, click the image above or visit a specific chapter below.
Chapter 1 provides an overview of splash pages and how they have evolved over time. They used to be flashy screens for visitors to look at while they waited for another page to load. Now, modern splash pages are used as a way to enhance the user’s experience. The chapter concludes by showing a few big-name brands and how they use splash pages as the gateway to their website.
Not all landing pages are created equal, as Chapter 2 breaks down the differences between splash pages, landing pages, and the website homepage. The chapter provides specific examples of splash pages that feature a disclaimer, a report download, and language selection.
A splash page only requires two main components: a message and an exit. Although there is no perfect splash page design, an optimized page should also include a few key elements to stop visitors in their tracks and persuade them to take action. Learn what those are, here in chapter 3.
This final chapter explains the two primary ways to create splash pages. By using professional, pre-optimized templates and a design-friendly landing page platform like Instapage, this task can be a quick and easy one.
Review the Instapage splash page guide today
When designed correctly, splash pages can enhance the user’s experience and provide valuable information. With our splash page guide, we’re confident that you’ll understand their significance to digital marketing and how to create your optimized page.
Refer to the guide as necessary throughout the splash page design process and share it with other marketers looking to improve their user experience as well.