20 Webinar Landing Page Examples That Get ​Maximum​ Results

Last updated on by in Landing Page Examples

“Webinars have never had a more important role for companies than they do today,” begins a benchmark report from On24.

Statistics seem to suggest that’s the truth.

While years ago webinars were used primarily for top-of-funnel lead generation, today they’re used to nurture prospects through every stage of the buyer’s journey — and they’re incredibly efficient at doing so.

On24 reports that the average viewing time of a webinar is a staggering 56 minutes:

At a time when our attention span is less than ten seconds, and engaging audiences is harder than ever before, webinars have succeeded in keeping us interested. Data shows that during live webinars, a shocking 82% of users participate in Q&A, 35% engage on social, 24% answer polls, and 22% collaborate, group chat, and respond to surveys:

As more and more businesses start to beef up their webinar marketing strategy, it’s becoming increasingly important that they leverage the conversion power of landing pages.

Why?

Because while email is, according to On24, the most successful webinar promotion channel, it can’t succeed without aed page to convert interested prospects into registrants.

That’s where a webinar landing page comes in handy. It’s designed to communicate the value of registering and attending your webinar using persuasive elements like benefit-oriented headlines, social proof, authority badges, and testimonials.

Learn what to do, and what not to do on yours from our critiques below.

20 Webinar landing page examples to model yours after

(Note: For shorter pages, we’ve shown the entire page. For longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss. Additionally, many sites A/B test their pages, meaning you may be served an alternate version.)

1. Kissmetrics

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2. IBM Watson

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3. Microsoft

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4. Microsoft Azure

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5. Best Buy

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6. WordStream

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7. Content Marketing Institute

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8. Nvidia

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9. Kapost

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10. Forrester

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11. Centers For Disease Control

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12. Search Engine Journal

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13. Groove

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14. Upwork

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15. Mastin Kipp

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16. The Linux Foundation

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17. Deluxe

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18. HCL Tech

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19. The Marketing Scope

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20. Network Marketing Pro

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Create your own high-converting webinar landing page

Now that you’ve learned by example from some of the world’s biggest brands, it’s time to build your own optimized webinar landing page.

Start converting prospects into registrants in just minutes using one of Instapage’s easily customizable, designer-friendly templates.

Show Me The Top 10 Landing Pages