5 Tableau Landing Page Examples to Help Guide Your Next Design

Last updated on by Stephanie Mialki in Landing Page Examples

It’s projected that by 2020, the world will generate 50 times the amount of data, and 75 times the number of information sources, as in 2011. With numbers like that, there’s no question that organizations need companies like Tableau to better see and understand their data.

Tableau transforms the way people use data to solve problems, which wouldn’t be possible without the use of landing pages. Let’s quickly review the landing page definition, and then take a look at five persuasive Tableau landing pages.

What is a landing page?

A landing page is a standalone web page that uses persuasive elements such as compelling headlines, engaging images, social proof, and attention-grabbing CTA buttons to convince visitors to take action on a specific offer. That action could be to download an ebook, register for an event or webinar, sign up for a free trial or demo, and more.

5 Tableau landing page examples

(Keep in mind, for shorter pages, we’ve displayed the entire page. For longer pages, we’ve only shown above the fold, so you’ll need to click through to the page to see some of the points we discuss. Also, some of these pages may be undergoing A/B testing with an alternate version than is displayed below.)

1. To offer prospects a free trial

A Google search for “Tableau” produced these search results:

Upon clicking the main Tableau headline, prospects land on this page to download a free trial:

What the page does well:

What could be changed and A/B tested:

2. To show a video demo

When prospects click the first site link in the Google ad above, they’re brought to this landing page that offers a Tableau software demo:

What the page does well:

What could be changed and A/B tested:

3. To generate report downloads

The last site link in the Google ad example above takes prospects to this landing page where they can download the 2017 Gartner Magic Quadrant Report:

What the page does well:

What could be changed and A/B tested:

4. To encourage white paper downloads

Comparable to the Google search, a Bing search for “Tableau software” generated these similar PPC results:

Before we analyze the Tableau landing page, let’s look at Bing ad the company created. Notice how the Top 10 BI Trends for 2017 site link says “Just Released” and promotes top trends that will shape 2017 — but it’s now 2018. This campaign needs to be updated with a new, more current promotion.

When users click the link, they land on this white paper landing page:

What the page does well:

What could be changed and A/B tested:

5. To increase conference registrations

Tableau created this Facebook post to promote their 2018 conference and to offer a discount to anyone who registers by 1/19:

When prospects click the link in the post description, they’re directed to this Tableau event landing page:

What the page does well:

What could be changed and A/B tested:

Take a cue from these Tableau landing pages

From the examples above, we can see that Tableau’s advertising and marketing strategy relies heavily on post-click landing pages to promote a variety of offers. It’s clear the company knows that dedicated post-click landing pages are fundamental for increasing multiple aspects of business success.

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