All the Right Stuff: 30 Squeeze Page Examples To Leverage for More Conversions

Last updated on by in Conversion Optimization, Landing Page Examples



When it comes to lead capture forms, a lot of people wonder, “What should I ask of my prospects?”

While everyone has their recipe of fields they think are most valuable to their marketing departments, 96% of businesses say that there’s one field that’s absolutely critical. One field that you should, above all others, capture on every single one of your forms.

Email address.

The reason is simple: Email is your most powerful marketing tool, still. Consider these stats:

And while landing pages are great at capturing email addresses, there’s one kind of page that does the job even better. That’s a squeeze page.

What is a squeeze page?

Let’s say you’re surfing Facebook, and you click on a link to one of your favorite blogs. You begin reading, and just about halfway through the article, you’re interrupted with a pop-up that asks for your email address.

That’s a squeeze page.

Well, to be fair, that’s only one kind of squeeze page.

Squeeze pages are designed specifically to capture a prospect’s email (and sometimes other things) to grow a business’ subscriber base. The best squeeze page examples not only convince visitors to hand over their email but justify a reason for doing so. You’ll see what we mean later on in the post.

The difference between a squeeze page and a landing page

Landing pages and squeeze pages share the sameationship that rectangles and squares do:

All squares are rectangles, but not all rectangles are squares.

Similarly, all squeeze pages are landing pages, but not all landing pages are squeeze pages. And that’s because landing pages are designed with one particular goal in mind. That goal isn’t always to capture a user’s email address (like the goal of all squeeze pages).

Below are some squeeze pages that we dissected to give you a better idea of how to best grow your email list using them as examples:

1. GQ

What they did right:

What could be improved:

2. MarketingSherpa

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3. Smart Insights

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4. Forbes

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5. NetApp

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6. Backlinko

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7. Fisher Investments

What they did right:

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8. Business Insider

What they did right:

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9. Digital Marketer

What they did right:

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10. Boco Living

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11. Mindflash

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12. Investor Carrot

What they did right:

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13. Elegant Themes

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14. Simply Recipes

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15. Fathom

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16. Nomadic Matt

What he did right:

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17. AKIRA

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18. Matco Tools

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19. Problogger

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20. Cookie + Kate

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21. ConversionXL

What they did right:

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We came across another squeeze page of ConversionXL. This time on a blog article:

What they did right:

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22. CoSchedule

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23. Incomediary

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24. Mirasee

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25. Emma

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26. Search Engine Land

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27. Capterra

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28. Loopd

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29. Web Profits

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30. The Tyson Report

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Capture emails and grow your subscriber list with a squeeze page

Squeeze pages help marketers build the most valuable tool for nurturing leads and turning them into new customers:

An email list.

To create great squeeze pages, remember to clearly convey to your prospect the value of converting, and actually deliver on it once they’ve handed over their email address.

Use these 30 critiques and Instapage’s fully customizable landing page software to create dynamic squeeze pages that grow your subscriber list.

Have you used squeeze pages before? What are some of your favorite examples? Let us know in the comments!

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