6 SoFi Landing Pages to Influence Your Next Page Design

Last updated on by Stephanie Mialki in Landing Page Examples

SoFi — the personal finance company that provides personal loans, mortgages, and student loan refinancing — prides itself on its unique approach to lending, offering lower interest rates and bigger customer savings than other financial companies. To best promote these offers, they employ landing pages to advertise many of their products, services, and special offers.

Previously, we showed how LendingClub uses landing pages to increase their customer base. Now let’s examine how SoFi uses their own to drive specific action and reach various business goals.

What is a landing page?

A landing page is a standalone web page that uses persuasive elements (such as compelling headlines, engaging media, valuable social proof, attention-grabbing CTA buttons, etc.) to convince visitors to take action on a specific offer. That action could be to download a guide, register for a webinar, sign up for an account, schedule a demo, and more.

6 ways SoFi uses landing pages

(For shorter landing pages, we’ve displayed the entire page. For longer pages, we’ve only shown above the fold, so you’ll need to click through to the page to see some of the points we discuss. Also, some pages may be undergoing A/B testing with an alternate version than is displayed below.)

1. To offer personal loan interest rate calculations

A Google search for “SoFi personal loan” showed this paid search ad:

When search users click the “Pay Off Your Credit Cards” sitelink extension, they’re brought to this click-through landing page where they can see personal loan interest rates SoFi has to offer:

What the page does well:

What could be changed and A/B tested:

2. To encourage residency contest entries

This Facebook ad promotes a SoFi contest, in which one medical resident will win $30K toward their living expenses, plus the tools and resources to support them through their medical career:

When Facebook users click the URL in the description, they’re directed to this landing page:

What the page does well:

What could be changed and A/B tested:

The following SoFi landing pages aren’t true landing pages because they don’t feature a standalone offer like a landing page should. They also contain a header navigation, a large footer, and detailed fine print, which could all easily distract visitors from the page. However, they do use many key landing page elements — so let’s look at what they do well, and what could be A/B tested for higher conversion rates.

3. To persuade people to join the SoFi Money waitlist

What the page does well:

What could be changed and A/B tested:

4. To offer a partnership with SoFi

What the page does well:

What could be changed and A/B tested:

5. To generate Student Loan Benefits white paper downloads

What the page does well:

What could be changed and A/B tested:

6. To increase Home Buyer’s Guide downloads

What the page does well:

What could be changed and A/B tested:

What can you take from these SoFi landing pages?

It’s clear from the first two examples above that SoFi recognizes the importance of using landing pages to generate awareness and leads for their marketing and advertising campaigns. Take notes from SoFi’s pages, but be sure to create customized, dedicated landing pages for all of your offers. That way your campaigns can reach their full potential.

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