10 Microsoft Landing Pages to Inspire Your Next Design That Persuade Prospects to Take Action

Last updated on by in Landing Page Examples



Microsoft is one of the biggest technology brands on the planet, with over 400 million devices running its Windows 10 operating system. Superior technology and innovation have fueled Microsoft’s rise since its founding in 1975. But technology alone can’t take all of the credit for the company’s growth into a tech giant. They’re also very savvy at marketing their products and services while capitalizing on the latest digital marketing tools, like landing pages.

Landing pages are standalone pages that are designed with one thing in mind: Conversion. These focused pages use persuasive elements like compelling headlines, social proof, and visual cues to convince prospects to take action. That action could be to register for a demonstration, download an ebook, signing up for a free trial, and more.

Today we’ll review how Microsoft’s marketing integrates landing pages and evaluate how well each page is at persuading prospects to take action.

10 Microsoft landing pages designed for conversion

(For shorter pages, we’ve displayed the entire page. However, for longer pages, we only show above the fold, so you may need to click through to the page to see some of the points we discuss. Also keep in mind that some pages may be undergoing A/B testing with an alternate version than we’ve displayed below.)

1. To get visitors to view their collaboration suite infographic

What the page does well:

What the page could change or A/B test:

2. To generate downloads of their Office 365 ebook

What the page does well:

What the page could change or A/B test:

3. To generate downloads for their data management report

What the page does well:

What the page could change or A/B test:

4. To sign visitors up for their Build 2017 mailing list

What the page does well:

What the page could change or A/B test:

5. To get visitors to register for an Azure webinar

What the page does well:

What the page could change or A/B test:

6. To persuade visitors to start an Azure account

What the page does well:

What the page could change or A/B test:

7. To get visitors to watch an on demand Visual Studio webinar

What the page does well:

What the page could change or A/B test:

8. To get visitors to register for their cybersecurity webinar

What the page does well:

What the page could change or A/B test:

9. To get visitors to register for a Virtual Security Summit

What the page does well:

What the page could change or A/B test:

10. To get visitors to register for a live demo

What the page does well:

What the page could change or A/B test:

Which Microsoft landing page was the most persuasive?

Microsoft knows that being a large brand means marketing different products and services to different demographics. Landing page optimization is vital to helping Microsoft’s prospects quickly find value in their services and persuade them to convert. Each example above demonstrates some best practices as well as some areas to improve — and that a strong first impression is key to earning conversions.

Establish a strong first impression by creating beautiful landing pages with Instapage. Our designer-friendly platform is 100% customizable so you can personalize the experience of your prospects every time.

Show Me The Top 15 Landing Pages