Marketing Terms Defined: The Instapage Landing Page Marketing Dictionary [VIDEOS]

Last updated on by Kevin Lynch in Instapage Updates

Lovers of the musical film The Sound of Music will not be able to read this line without singing:

“Let’s start at the beginning.
A very good place to start.
When you read, you begin with — A,B,C…”

For those not familiar with the film, here’s a quick setup of the scene. A group of incredibly photogenic Austrian kids are hanging out with their cheery nanny, Maria, in an Alpine meadow above Salzburg. To fill the time, Maria has grabbed her guitar and is teaching the kids the basics of musical notation. It’s a cinematic moment that will either melt your heart or give you a cavity.

What makes the Sound of Music moment germane to this is, like the kids learning music, there are some marketers that need to start at the beginning when it comes to learning the terms, or notes, if you will, that make up this elaborate symphony of terms and acronyms that create this symphony we call Marketing.

Our post-click landing page Marketing Dictionary is Growing

Not long ago we premiered the first nine videos of our Marketing Dictionary series. These early episodes addressed basics like: What is a post-click landing page? And, What is Lead Generation?

For the inaugural Marketing Dictionary launch, we asked some of the most influential players in the digital and tech marketing industry to define some of the key terms. In this installment of our Marketing Dictionary video series, we’ve asked the team at Instapage to define some of the industry’s key terms.

“That will lead us back to Do…”

Tyson Quick, CEO at Instapage, on…

What is web design?

Great web design is an art. One that starts with a concept, that becomes a plan, that becomes a “build.” This assemblage of electronic files eventually becomes a website. In this video Tyson explains what good web design is and helps you understand how good web design practices can improve your post-click landing pages.

What is a lead?

The word “lead” has 60+ distinct and separate meanings and is, according to the Oxford English Dictionary, is in the top 1,000 most frequently used words. So why then, would a word so ubiquitous need to be defined by the Instapage CEO? Watch this video and discover how such a seemingly ordinary word has come to acquire another complex meaning.

What is digital marketing?

Forrester Research projected that spending on digital marketing would jump from US $57.29B in 2014 to US$103.37B in 2019. That’s a lot of money being spent on a form a marketing many businesses are only just getting acquainted with. In this video Tyson defines digital marketing and why it’s such a big deal.

What is affiliate marketing?

Before he was CEO at Instapage, Tyson was heavily involved in affiliate marketing. He has since shifted his sights toward Instapage but he still knows quite a bit about affiliate marketing. In this video he defines what it is and why it’s vital to digital marketing success today.

What is mobile marketing?

Today you can broadcast your message to anyone, anywhere, anytime. This means your message needs to be consumable on all devices, mainly, mobile devices. To do this you need know how this can be achieved. Watch this video and learn what mobile marketing is.

Stefano Mazzalai, Senior Marketing Operations Manager at Instapage, on…

What is CRM?

The main goal of modern, digital marketing is to directly target your audience, to speak to their needs and desires. A lot of thought and effort has gone into creating processes that enable marketers to do this. Learn the meaning of the term and why CRM is a vital part of any good marketing campaign.

What is email marketing?

Direct marketing rules. Nothing better than just you and your customer having a dialog. The great thing, is that you can have those direct conversations with your all your customers, at the same time using a well-crafted email marketing campaign. In this video, Stefano explains what email marketing is and how it can work for you.

What is marketing automation?

An early lesson pioneers of digital marketing learned (some more vividly than others) was that keeping in regular contact with their audience or customers was an endless chore. That is until the day the first marketing automation applications began to appear. In this video Stefano explains why this was a great thing for digital marketers.

What is data visualization?

What do you call a big pile of numbers? Data. What do you call the process of lending order to that mess of numbers? Data visualization. Watch this video to gain an understanding of what data visualization, wait for it… looks like.

What is data analytics?

Decisions, decisions, decisions, a process so nice, you sometimes have to say it thrice. Making the right call can make or break your day, quarter, or your entire business. Making the right business decisions you rely on a lot of things, chief among them: data. Making sense of the data can be difficult. In this video Stefano walks you through the concept of data analytics and how to use it to make better decisions.

Patrick Holmes, Paid Marketing Manager at Instapage, on…

What is SEM?

post-click landing pages that appear on the first page of a search generate significantly greater traffic than a page that appears on page two. The trick is getting your content on page one. But how do you get on page one? What you need is a Search Engine Marketing (SEM) expert like Patrick Holmes. In this video he defines SEM and provides real-world examples of how it works.

What is remarketing?

Digital marketers have discovered a nearly flawless way to make sure that their ads are reaching their desired audience. The process is called remarketing and in this video Patrick explains what it is, how it works, and why it’s a good practice.

What is PPC?

The key word here is PPC, or pay-per-click. If you’re familiar with PPC, you’ll understand why that sentence is so incredibly clever. (No, really. It is.) If you’re not, watch this video. In it, Patrick will define PPC and offer examples of it in action.

What is online advertising?

Call it online advertising, or online marketing or Internet advertising or web advertising. Call it what you will, if you don’t know what it is, you will by the end of this video.

Brandon Weaver, Content Marketing Manager at Instapage, on…

What is content marketing?

In many ways consumers have “gone blind.” They can effortlessly ignore banner ads, printed material catches their eye only under the rarest of conditions, and nearly everyone records their programs on a DVR now to skip the ads. People are adept at ignoring ads because those ads say nothing to them. That’s why leading-edge marketers have started content marketing. In this video, Brandon teams up with Instapage’s Lead Marketing Educator, Ander Frischer to explain content marketing and what kinds of content grabs people’s attention.

What is a CMS?

There are many tricks a marketer can employ to increase their web presence. The most effective, and probably most obvious, is to publish a lot of content. To do this effectively, and in an organized manner, a powerful content management system (CMS) is a must. Watch and learn as Brandon walks you through CMS.

Chris Granwehr, SEO Manager at Instapage, on…

What is SEO?

Anyone who interacts with the internet wonders about their SEO. That’s how they say it, “I wonder how my SEO is doing.” While that is a legitimate concern in the abstract, it is an inaccurate use of the term. Watch this video and get the full breakdown from Chris.

Taylen Peterson, Social Marketing Manager at Instapage, on…

What is social media marketing?

According to 2016 estimates, the number of worldwide social media users reached 1.96 billion. That number is expected to grow to some 2.5 billion by 2018. That’s a lot of eyeballs that could be looking at your ads. In this video, Taylen defines what social media marketing is and provides some real world examples of how it can work for you.

Kevin Lynch, Director of Copy at Instapage, on…

What is influencer marketing?

In this world two things are true. One is, nothing moves people to act better than word of mouth. The other is, experience talks. Combine these two, and you’re an influencer. Those among us who have a lot of life experience, are usually more prone to being vocal about that experience and are more likely to share it with others. In this video, Kevin defines what influencer marketing is and how it works.

Ander Frischer, Lead Marketing Educator at Instapage, on…

What is inbound marketing?

Two of the most bandied about, though easily confused, pair of terms in marketing is inbound vs. outbound. In this video Ander, along with Instapage CEO, Tyson Quick, do their part to rid the world of some of this confusion by clearly defining inbound marketing.

Xiaowei Zhang, UX Designer and UX Researcher Dalmar Hussein at Instapage, on…

What is UX design?

It’s a term that appears in many forms: User experience design, UX, UXD, UED and XD. No matter what you call it, well-executed UX design can determine the success or failure of your post-click landing page or website. In this video, two of the best in the business define UX design.

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