6 Ways GetResponse Uses Landing Pages to Convert Prospects Into Customers

Last updated on by Stephanie Mialki in Landing Page Examples

GetResponse is one of the most popular email marketing platforms in the world. This game-changing platform enables its users to create valuable email marketing lists of prospects, clients, and partners, in order build a responsive and profitable customer base.

But as most marketers know, there’s much more to email marketing than sending emails. To use the channel to its full potential, you must also be familiar with image editing, list management, autoresponders, social media, and of course, post-click landing pages.

To promote all these services, their email marketing platform uses its own post-click landing pages to engage prospects, inform clients, and ultimately, boost sales.

Before you start creating your own, learn some lessons in conversion from GetResponse — what they’ve done right, and what they’ve done wrong, on their post-click landing pages.

6 GetResponse post-click landing pages used to convert visitors

Before we get started analyzing the individual pros and cons of some of the post-click landing pages that GetResponse uses, keep in mind that many of the examples shown below include a navigation bar and a floating “free trial” banner at the top. So, they can’t be considered true post-click landing pages by definition, but they are being used as post-click landing pages by the company — for PPC ads and social media promotions.

When creating your post-click landing pages, it’s important to avoid adding navigation like this at the top of your page, as it provides visitors with many exit links away from the page, which has the potential to hurt your conversion rate.

Additionally, the floating free trial banner is unnecessary on each GetResponse post-click landing page because the free trial offer should simply have its own post-click landing page. Every post-click landing page should be specific to just one offer.

Keep in mind, for shorter post-click landing pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to each GetResponse post-click landing page to see some of the points we discuss. Additionally, some pages listed may be A/B testing their page with an alternate version than the one displayed below.

1. To offer educational courses and programs

GetResponse offers a wide variety of educational courses and programs. This specific GetResponse post-click landing page can be found in the “Resources” section of GetResponse’s website. It is aimed at offering prospects a free educational email course in webinar marketing:

What the page does well:

What could be A/B tested:

2. To generate resource downloads

This example is a bit different from the other ones listed in this article. Downloads of guides, reports, ebooks, and whitepapers can also be found in the “Resources” section of the GetResponse website, and once clicked on, a squeeze page is used to capture leads.

Here is an example of a squeeze page that GetResponse uses to generate guide downloads:

What the page does well:

What could be A/B tested:

3. To generate webinar attendees

Here’s a GetResponse post-click landing page the company uses to get people from Facebook and Twitter to register for an upcoming webinar. Upon clicking the link on social media, the prospect is brought to this click-through post-click landing page:

What the page does well:

What could be A/B tested:

4. To allow visitors to contact customer service

Since visitors often have questions to ask the sales team, GetResponse created a post-click landing page for this:

What the page does well:

What could be A/B tested:

5. To recruit affiliates

GetResponse gives its website visitors the opportunity to become a GetResponse partner, or an affiliate of GetResponse. In order to provide prospects with all of the information they may need in order to make this decision, as well as to make the process easy, the brand created a post-click landing page designed specifically for becoming a GetResponse affiliate:

What the page does well:

Above the second button reads: “Start turning your site traffic into recurring commissions. Others earn this way — why not you?” This is also very persuasive wording, as it implies that prospects have to do minimal work to earn money — simply continue generating traffic to your own website.

What could be A/B tested:

6. To offer free trials

GetResponse advertises a wide variety of free trials — for their image editor, their email marketing tools, and more. The brand uses this type of templated page for many of its product features, and once you click on “Try It Free” on any of these product feature pages, it sends you to their signup page. Here is the click-through page that GetResponse uses to get people to sign up for a free trial of their image editor:

What the page does well:

What could be A/B tested:

What did you learn from these GetResponse post-click landing pages?

From webinar and event registrations to report downloads and free trial signups, GetResponse uses a wide variety of post-click landing pages to turn its visitors into leads and customers. Although the examples shown above are only a small sample of GetResponse post-click landing pages, hopefully you were able to learn something valuable from them.

Follow GetResponse’s lead and start using post-click landing pages for your own promotions. To fully customize your next high-converting post-click landing page, start building with Instapage, the designer-friendly platform.

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