6 Hospitality Landing Page Examples That Will Make You Want to Vacation

Last updated on by Stephanie Mialki in Landing Page Examples

From hotels and resorts to airlines and other travel services, the main focus of every business in the hospitality industry is providing excellent customer service. Since most people who use these services do so because they want to — not because they have to — brand loyalty is essential. A great experience will keep customers coming back for more, while a bad experience might prevent them from ever returning.

To provide the best service from the very first impression, hospitality marketing and advertising should include post-click landing pages. This is your opportunity to immediately address a customer’s needs and convince them to take the next booking action.

Although there is no universal hospitality post-click landing page template because the industry is so diverse, the following examples provide guidance on how to create an optimized hospitality post-click landing page.

6 hospitality post-click landing page examples

Please note that for shorter examples, we’ve shown the entire page. However, for longer pages, we’ve only displayed above the fold. You may need to click through to each post-click landing page to see some of the points we discuss. Also, keep in mind that some of the companies listed may be A/B testing their page with an alternate version than the one displayed below.

Hotels

A Google search for “Homewood Suites” produced this ad:

Clicking the last sitelink extension sends prospects to a hotel post-click landing page that’s directed at existing Hilton customers. Its goal is to convince customers to stay with Hilton again by offering rewards points towards free nights when they enroll in Hilton Honors:

What the post-click landing page does well:

What could be changed or A/B tested:

Airlines

It’s common for airlines to promote vacation package deals since many vacations require flying to the destination. American Airlines created the email campaign below — complete with an offer and airline post-click landing page — to promote their sale on beach vacation packages:

What the post-click landing page does well:

What could be changed or A/B tested:

Cruise ships

A cruise post-click landing page can serve a variety of different purposes, aside from just booking a cruise. For example, it can be used to offer a gated resource, such as a cruise guide, like Oceania Cruises does here:

What the post-click landing page does well:

What could be changed or A/B tested:

Cruise lines often work with other companies to offer unique promotions. In this example, Carnival teamed up with Barclays to offer a Carnival World Mastercard:

What the post-click landing page does well:

What could be changed or A/B tested:

Trains

Here’s another example where a hospitality business collaborates with a separate brand to create a promotional campaign. In this case, Amtrak and Rocketmiles created a travel rewards campaign. First the promotional email:

Then the post-click landing page that prospects are sent to:

What the post-click landing page does well:

What could be changed or A/B tested:

Resorts

The resort post-click landing page below wasn’t created by a specific resort, but rather, by a full-service travel agency that books resort vacations. It was shown after clicking this Google Ad:

And includes this lightbox pop-up to get additional clicks/phone calls:

Here’s the post-click landing page itself:

What the post-click landing page does well:

What could be changed or A/B tested:

How will you set up your next hospitality post-click landing page?

The hospitality industry must ensure every customer is happy because brand loyalty is essential. Online, great customer service starts with the post-click landing page, as this is a prime opportunity to address a customer’s needs and convince them to take the desired conversion action.

Learn from the examples above and start creating your own hospitality post-click landing pages with Instapage. Since there are many different post-click landing page options, be sure to view these high-converting post-click landing page examples to choose the one that’s vital to your company’s success.

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