3 Election Landing Pages Show How to Increase Engagement

Last updated on by Fahad Muhammad in Landing Page Examples

Most Tuesdays are ordinary. November 6, 2018 was not an ordinary Tuesday — it was midterm election day.

Many post-click landing pages we come across are standard — they persuade visitors to redeem traditional offers like downloading an ebook or registering for a free webinar.

There are some post-click landing pages, however, that fulfill a higher purpose. They inspire people into performing actions that could significantly change the course of future events.

Political post-click landing pages — or election post-click landing pages to be exact.

What are election post-click landing pages?

Election post-click landing pages are standalone pages created to get users to perform an action regarding an upcoming election campaign or politics in general. These actions can range from submitting donations, volunteering, applying for a job, and getting rally tickets to join political forums.

During the 2016 presidential election, both Hillary Clinton and Donald Trump launched elaborate political marketing campaigns using dedicated pages to collect donations and sway voters in their favor. Furthermore, we’ve discussed how Clinton and Trump used post-click landing pages during the presidential election. Today, we review how election post-click landing pages are being used in the midterms.

1. DSCC (Democratic Senatorial Campaign Committee)

2. Woman 4 President USA

3. NRSC (National Republican Senatorial Committee)

Optimized election post-click landing pages allow parties to fulfill their political goals

Election post-click landing pages can bring a lift to a variety of campaigns, including political marketing campaigns. Whether you’re creating a page to encourage donations or are educating visitors on important issues, your post-click landing page should be dedicated to a specific objective.

The above examples provide a small sample how to design an optimized election post-click landing page. To see a variety of post-click landing page examples with full critiques and what should be A/B tested, sign up for an Instapage Enterprise demo here.

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