20 Ebook Landing Page Examples Used by Today’s Best Brands

Last updated on by in Landing Page Examples



It’s one of the biggest mysteries of content marketing: What do I offer my fans, and when do I offer it?

While we can’t give you an exact answer (it depends on your business), we can reveal part of it.

There’s one specific resource, which when offered at the top of your marketing funnel, can get prospects interested in your business and trusting you as an authority.

Can you guess what we’re referring to?

It’s the all-powerful ebook. When created correctly, it can communicate valuable knowledge to your fans, and position you as a resource to return to when they need further assistance.

But, giving away free ebooks isn’t easy these days. Internet users have been duped into reading so many useless ones that they’re more cautious than ever when it comes to trading their information for a download.

On the flipside, brands have learned the value of ebooks as a lead generation tool, and now, there are more floating around in cyberspace than there ever have been.

So, what separates those unsuccessful at soliciting ebook downloads from the businesses who are? Ask Sujan Patel and he’ll tell you that, at least partly, it’s knowing how to create a compelling landing page.

In only 30 days, he and a partner wrote an ebook titled 100 Days Of Growth, and with an Instapage landing page, they generated 10,000 downloads in just six months.

But don’t take our word for it. Check out his post here, his landing page here, and then continue on to learn what you should and shouldn’t do on an ebook landing page to persuade visitors to download.

20 Ebook landing page critiques to learn from

(Keep in mind, for shorter ebook landing pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to each ebook landing page to see some of the points we discuss. Additionally, some of the brands listed may be A/B testing their page with an alternate version than the one displayed below.)

1. Microsoft

What they did well:

What could be A/B tested:

2. Salesforce

What they did well:

What could be A/B tested:

3. HubSpot

What they did well:

What could be A/B tested:

4. Flywheel

What they did well:

What could be A/B tested:

5. Upwork

What they did well:

What could be A/B tested:

6. Firebrand Group

What they did well:

What could be A/B tested:

7. Foundr

What they did well:

What could be A/B tested:

8. Atomic Reach

What they did well:

What could be A/B tested:

9. Just Position It

What they did well:

What could be A/B tested:

10. GaggleAMP

What they did well:

What could be A/B tested:

11. BandV

What they did well:

What could be A/B tested:

12. Upward Enterprises

What they did well:

What could be A/B tested:

13. PhotoWorkout

What they did well:

What could be A/B tested:

14. Impressa Solutions

What they did well:

What could be A/B tested:

15. Campaign Jobs

What they did well:

What could be A/B tested:

16. Optimizely

What they did well:

What could be A/B tested:

17. Vertical Measures

What they did well:

What could be A/B tested:

18. IMPACT Branding & Design

What they did well:

What could be A/B tested:

19. Workamajig

What they did well:

What could be A/B tested:

20. LeadSquared

What they did well:

What could be A/B tested:

Create your own ebook landing page

Just finish creating your first ebook? Use these tips, and Instapage, to create a powerful ebook landing page to persuade your prospects to claim your content.

Show Me The Top 10 Landing Pages