20 Ebook Landing Page Examples Used by Today’s Best Brands

Last updated on by Ted Vrountas in Landing Page Examples

There’s one resource, which is offered at the top of your marketing funnel and gets prospects interested in your business and it’s promoted with an ebook landing page.

Yes, the all-powerful ebook. When created correctly, it can communicate valuable knowledge to your fans, and position you as a resource to return to when they need further assistance.

But, giving away free ebooks isn’t easy these days. Internet users have been duped into reading so many useless ones that they’re more cautious than ever when it comes to trading their information for a download.

On the flipside, brands have learned the value of ebooks as a lead generation tool, and now, there are more floating around in cyberspace than there ever have been.

So, what separates those unsuccessful at soliciting ebook downloads from the businesses who are? Ask Sujan Patel, co-founder at Right Inbox and he’ll tell you that, at least partly, it’s knowing how to create a compelling post-click landing page.

In only 30 days, he and a partner wrote an ebook titled 100 Days Of Growth, and with an Instapage post-click landing page, they generated 10,000 downloads in just six months.

But don’t take our word for it. Check out his post here, his post-click landing page here, and then continue on to learn what you should and shouldn’t do on an ebook landing page to persuade visitors to download.

20 Ebook landing page critiques to learn from

(Keep in mind, for shorter ebook landing pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to each ebook landing page to see some of the points we discuss. Additionally, some of the brands listed may be A/B testing their page with an alternate version than the one displayed below.)

1. Microsoft

What they did well:

What to A/B test:

2. Salesforce

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3. HubSpot

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4. Flywheel

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5. Upwork

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6. Firebrand Group

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7. Foundr

What they did well:

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8. Atomic Reach

What they did well:

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9. Just Position It

What they did well:

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10. GaggleAMP

What they did well:

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11. BandV

What they did well:

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12. Upward Enterprises

What they did well:

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13. PhotoWorkout

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14. Impressa Solutions

What they did well:

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15. Campaign Jobs

What they did well:

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16. Optimizely

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17. Vertical Measures

What they did well:

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18. IMPACT Branding & Design

What they did well:

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19. Workamajig

What they did well:

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20. LeadSquared

What they did well:

What could to A/B test:

Create your own ebook landing page

With these critiques, start creating and optimizing your own ebook landing page today. Your prospects and lead gen funnel will thank you.

For additional information, and how landing pages vary from offer to offer, get the guide here.

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