20 Click-Through Landing Pages That Warm-Up Your Readers

Last updated on by in Landing Page Examples
Show Me The Top 10 Landing Pages

Social psychologist Harold Kelley had the power to control minds.

Well... kind of.

One morning in 1950, Kelley told two groups of students their regular professor was absent, and that the day’s lecture would be delivered by a guest.

That guest, Kelley described to group one, was a “very warm” person. To group two, however, he described the lecturer as “rather cold.”

When Kelley asked the unsuspecting students to evaluate the professor, who had given the same lecture to both groups, he got some astonishing responses.

Group one rated the guest professor much more favorably overall while group two labeled him as “cold and aloof.” Only 32% of people in group two wanted to participate in the lesson and interact with the lecturer, compared to 56% in group one.

So what can we learn from this experiment?

Your introduction matters.

In Kelley’s study, as is the case in marketing, one word can completely change your prospect’s perception of your offer.

And how do you make that introduction count?

With a click-through landing page.

What is a click-through landing page?

Taken directly from chapter six of our landing page guide:

Click-through landing pages are most valuable at the bottom of your funnel for warming up your leads to a particularly high-scrutiny offer...This landing page type allows visitors to read persuasive information about an offer without being distracted by the terrifying “buy” button.

How do you “warm them up”?

Intrigue them with your headline, promise to solve their problems with your copy, and help them imagine themselves as a hero with your images.

Below we’ve taken 20 landing pages from across the web to give you an idea of the best, and worst ways, to convince your prospects to click through.

(Keep in mind, for shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some examples may be A/B testing their page with an alternate version than is displayed below.)

20 Click-through landing page examples

1. Google Cloud Platform

What they did well:

What could be tested:

2. Moz Pro

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3. Atlassian

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4. Animoto

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5. Intuit

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6. Lumosity

What they did well:

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7. Sallie Mae

What they did well:

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8. Nationwide Pet Insurance

What they did well:

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9. Norton Antivirus

What they did well:

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10. McAfee

What they did well:

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11. Kaspersky Antivirus

What they did well:

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12. Home Chef

What they did well:

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13. Sage

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14. Promo Republic

What they did well:

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15. Strong Made Simple

What they did well:

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16. College Ave

What they did well:

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17. Babbel

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18. ESET

What they did well:

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19. Qudos

What they did well:

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20. Ruzzo

What they did well:

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How will you introduce your offer?

A click-through landing page has the power to “warm up” your visitors to your offer, or to drive them away.

Take tips from great pages from Home Chef and Moz, and pick and choose from the others to make yours a persuasive page that compels visitors to convert. Then, begin building it with one of Instapage’s 100+ expert landing page templates.

Show Me The Top 10 Landing Pages