As we countdown toward the end of the year, we’ve been looking back at the past 12 months and are excited to announce that 2024 has been a truly transformative year at Instapage.
We’ve had our ears to the ground these past few months, listening to what our customers want most from the platform. This is why every new feature we launched this year was designed to help marketers, agency owners, SMBs, and enterprises get more out of their landing pages and campaigns.
From expanding marketing and CRO capabilities to enabling faster page and campaign launches—we’ve taken significant steps to make your marketing efforts more effective and efficient.
Let’s review this year’s highlights and our focus for 2025.
Expanded marketing and lead gen capabilities
As marketing teams in B2B and DTC companies continue to face growing demands with limited resources, centralized platforms have become a necessity. Toggling between multiple tools is not only expensive and confusing, but it also fragments data, hinders collaboration among teams, and creates inconsistencies in messaging, ultimately diminishing the overall impact of marketing efforts.
That’s why we expanded Instapage’s marketing and lead generation capabilities, providing more built-in solutions in a single platform:
- Sticky Bars: Keep your offers and CTAs in the spotlight with sticky headers and footers and make it easy for your visitors to convert.
- Popup Builder and Library: Create engaging popups in minutes with a drag-and-drop Popup Builder. Save them to a central Popup Library for easy reuse across all landing pages in your workspace.
- Form Builder and Library: Quickly create and reuse custom forms from a dedicated builder and library.
- Contacts and Lists: Automatically create contacts from form submissions and use powerful custom filters to create targeted lists for quicker, more effective outreach.
- Website Page Templates: Launch your website faster with ready-to-use templates designed for nine suggested industries.
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Faster campaign execution and launches
Speed is critical for marketers to turn ideas into revenue-generating campaigns. At Instapage, we’re committed to empowering marketers to launch more landing pages and campaigns faster.
This year, we introduced features that streamline workflows and enable faster launches:
- Scheduling: Schedule your pages to automatically publish, unpublish, or update at a set date and time, and cross those tasks off your to-do list.
- Fluid Grid Blocks: Build automatically responsive landing pages with a new block type that lets you quickly organize and scale your content across all devices using adaptable container-based grids.
- Image Manager: Centrally manage images from the Assets Tab in your workspace.
- Revamped Dashboard: Access frequent actions, workspace level performance insights, and recent work directly from the streamlined Dashboard experience
Enhanced performance tracking and insights
With advertising budgets scrutinized more than ever, marketers and advertisers need precise tools to track performance, demonstrate ROAS, and optimize campaigns efficiently. We introduced several new features throughout the year designed to streamline conversion tracking and provide marketers with deeper performance insights:
- Workspace Scripts: Apply or update scripts across multiple pages simultaneously, such as tracking scripts, and simplify management.
- URL Passthrough: Enhance attribution and personalization by passing incoming URL parameters through all links and form submissions.
- External Page Tracking: Use a single workspace script and the same external page to seamlessly track conversions across multiple landing pages.
- GA4 Custom Events: Easily gain deeper insights by assigning GA4 custom events, from button clicks to elements directly from the landing page builder.
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Looking ahead to 2025
As we enter 2025, we’re committed to building on the solid foundation we’ve laid with new Instapage features that advance your marketing capabilities, streamline your workflows, and help you drive even greater campaign success.
Stay tuned for updates in the new year, as we help you exceed your marketing goals and set new benchmarks in 2025 and beyond. If you’d like to try the product features you’ve read about today, you can sign up for the Instapage 14-day free trial here.