Instapage’s 2024 Year in Review: Innovation and Customer Value

Last updated on by Saranya Babu in Instapage Updates

As we countdown toward the end of the year, we’ve been looking back at the past 12 months and are excited to announce that 2024 has been a truly transformative year at Instapage.

We’ve had our ears to the ground these past few months, listening to what our customers want most from the platform. This is why every new feature we launched this year was designed to help marketers, agency owners, SMBs, and enterprises get more out of their landing pages and campaigns.

From expanding marketing and CRO capabilities to enabling faster page and campaign launches—we’ve taken significant steps to make your marketing efforts more effective and efficient.

Let’s review this year’s highlights and our focus for 2025.

Expanded marketing and lead gen capabilities

As marketing teams in B2B and DTC companies continue to face growing demands with limited resources, centralized platforms have become a necessity. Toggling between multiple tools is not only expensive and confusing, but it also fragments data, hinders collaboration among teams, and creates inconsistencies in messaging, ultimately diminishing the overall impact of marketing efforts.

That’s why we expanded Instapage’s marketing and lead generation capabilities, providing more built-in solutions in a single platform:

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Faster campaign execution and launches

Speed is critical for marketers to turn ideas into revenue-generating campaigns. At Instapage, we’re committed to empowering marketers to launch more landing pages and campaigns faster.

This year, we introduced features that streamline workflows and enable faster launches:

Enhanced performance tracking and insights

With advertising budgets scrutinized more than ever, marketers and advertisers need precise tools to track performance, demonstrate ROAS, and optimize campaigns efficiently. We introduced several new features throughout the year designed to streamline conversion tracking and provide marketers with deeper performance insights:

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Looking ahead to 2025

As we enter 2025, we’re committed to building on the solid foundation we’ve laid with new Instapage features that advance your marketing capabilities, streamline your workflows, and help you drive even greater campaign success.

Stay tuned for updates in the new year, as we help you exceed your marketing goals and set new benchmarks in 2025 and beyond. If you’d like to try the product features you’ve read about today, you can sign up for the Instapage 14-day free trial here.

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