How to Create an Optimized Landing Page - Instapage Guide

What is Landing Page Optimization?

Chapter 11

How to Create an Optimized Landing Page

By now you know everything there is to know about landing page optimization, you know how to optimize each landing page element and how to improve the page’s user experience.

All there is left to know now is how to actually create your landing page – the physical process.

We strongly recommend you use the Instapage platform, because with Instapage you’re able to create professional, customizable landing pages in a matter of minutes.

The focus of this chapter will be on how you can use Instapage to create a landing page.

First up you’ll need to create an account on Instapage, you can do that here.

Sign in to your account and you’ll come to the dashboard, click ‘Create New Page’:

Create Landing Page with Instapage

You now have the option to pick a pre-designed template or scan an existing page:

Pre-designed Templates from Instapage

Let’s pick a template, you have the option of selecting from the following categories:

  • Lead Gen
  • Two Step
  • Click Through
  • Thank You
  • Webinar
  • E-book
  • Event
  • App

Instapage landing page templates

Name your page and then start customizing the chosen template:

Customing Instapage Landing Page Templates

Click edit on the element you want to customize and add your personal touches to create an optimized landing page:

Editing Elements on Landing Pages

Add an engaging and relevant headline, personalized and action-oriented body copy and CTA button copy, contrasting CTA button, an appropriately sized lead capture form, trust indicators.

When you’re done click ‘Preview’ and then ‘Publish’ your landing page:

Preview & Publish Landing Page

That’s it.

It really is that easy with the world’s most powerful landing page platform.

Landing pages, contrary to homepages provide your visitors with a distraction free medium to get acquainted with your marketing offers. The pages offer you a unique opportunity to convert targeted audience segments on relevant offers. Landing page optimization is the process of making sure that the visitor who lands on a landing page has the best experience on it. Creating an engaging headline, a contrasting CTA button and an attention grabbing form ensures that your offer stands out for your visitor and they take the desired conversion action on your landing page.

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