Who Typically Uses Squeeze Pages? - Instapage Guide

What is a Squeeze Page?

Chapter 5

Who Typically Uses Squeeze Pages?

Squeeze pages can be used in all business niches — from fashion and beauty websites to Saas companies. The pages are not industry specific because their primary purpose doesn’t relate to one industry but encapsulates all businesses irrespective of size or location.

Whether you run an online boutique or have a revolutionary project management software, building a lasting relationship with your potential customers helps you sustain long-term success. The first step of doing this is to collect their name and email address — the exact purpose of a squeeze page.

Squeeze page examples from different industries

Featured below is a squeeze page from Nutrition Secrets:

Nutrition Secrets post-click landing page Example

The page offers visitors a chance to attain a lean body by downloading a 3 day meal plan for free. The page is minimalistic, the pink call to action button is the most contrasting thing on the page.

OptinMonster, a leading Saas tool that converts website visitors into subscribers and customers through their revolutionary forms and analytics platform also uses a squeeze page:

OptinMonster Squeeze Page Example 2

The page appears as a pop-up on their homepage, as well as their blog. It offers visitors what seems like an ebook at least from the image. The offer promises to teach visitors “12 proven ways to convert abandoning visitors into subscribers” in exchange for their contact information.

The squeeze page has all the right ingredients i.e.

  • An eye catching image
  • Copy that explains the offer
  • Optimized form
  • Clear CTA
  • A headline with a hook
  • No navigation links

All these ingredients are also present in Marie Claire’s squeeze page:

Marie Claire Squeeze Page Example

Start-ups to multinational corporations can all utilize the power of squeeze pages. The offer behind the squeeze page can vary from an ebook download to a free makeup basket. The “ask” remains consistent: capture the visitor’s name and email address.

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