The Advertiser’s Guide to ABM: From Personalization to Targeting

The Advertiser’s Guide to ABM: From Personalization to Targeting

Last updated on by Ginny Tonkin

Increase your deal size by 20% with ABM. Learn the ins and outs of ABM and how precise targeting can increase your ROI from our friends at RollWorks.

Here’s what you’ll learn:

  • What ABM is and how to incorporate it into your marketing strategy
  • How precise targeting can increase your ROI
  • How RollWorks improved their appointment rate by 3x with their ABM campaign
  • Applying CRO strategies to further maximize your digital advertising ROI
Ginny Tonkin

by Ginny Tonkin

Ginny Tonkin is the Technology Partnership Manager at Instapage, the world’s only Post-Click Automation solution. She sits at the intersection of marketing and business development. She loves to travel, calling Beijing home for nearly 4 years! Say hi: @ginnytonkin

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