Value - Instapage Marketing Dictionary

Value

Value, in landing page marketing, refers to the usefulness of a landing page offer. The more valuable an offer is, the more information its creator can request in exchange for that offer. For example, a short tip sheet won’t carry nearly as much value as an industry report or an exhaustive ebook.

Quote Chip & Dan Heath Tweet this
Global Search Trend

Related Terms

Gated Content Offer Reciprocity
Get Started Now

Try the most powerful all-in-one landing page solution today. Start a 14-day free trial, no credit card required, or schedule a demo to learn more about the Enterprise plan.

We use cookies for an optimal site experience. By closing this banner you consent to the use of cookies.
Learn more about cookies here.
We use cookies to improve function and performance for an optimal site experience.
By closing this banner you consent to the use of cookies. To learn more or opt out click here.
Got it close