Value - Instapage Marketing Dictionary

Value

Value, in landing page marketing, refers to the usefulness of a landing page offer. The more valuable an offer is, the more information its creator can request in exchange for that offer. For example, a short tip sheet won’t carry nearly as much value as an industry report or an exhaustive ebook.

"Once we know something, we find it hard to imagine what it was like not to know it."

Chip & Dan Heath

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