Supply-Side Platform (SSP)

Supply-Side Platform (SSP)

A supply-side platform is used by a publisher to list advertising inventory on a marketplace for advertisers who use a demand-side platform to purchase it. The buying and selling of advertising with this system is known as programmatic advertising.

Related Terms

Demand-Side Platform (DSP) Real-Time Bidding (RTB) Ad Exchange Data Management Platform (DMP)
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