Statistical Significance - Instapage Marketing Dictionary

Statistical Significance

Statistical significance refers to the point at which a test result reaches a level that it’s deemed meaningful. In most tests, the acceptable level of significance is 95%. The more data you collect, the more significant a result gets. Until it reaches that 95% level, it’s not considered a result that should be used to make inferences from.

Quote Beth Booke Tweet this
Global Search Trend

Related Terms

A/B Testing Conversion Rate Multivariate Testing
Get Started Now

Try the most powerful all-in-one landing page solution today. Start a 14-day free trial, no credit card required, or schedule a demo to learn more about the Enterprise plan.