Split Testing - Instapage Marketing Dictionary

Split Testing

Split testing, also known as A/B testing, is a method of optimization that involves creating a duplicate version of your ad or web page with only one difference. That difference is the element being tested. The winning page variation is the one that includes the highest conversion rate of that element.

Quote Herbert Simon Tweet this
Global Search Trend

Related Terms

A/B Testing Data Analytics Data Visualization Multivariate Testing
Sign Up for a 14-day Free Trial

Maximize your ad spend while significantly lowering your cost of customer acquisition.

Get Started