Quantitative Data - Instapage Marketing Dictionary

Quantitative Data

Quantitative data is information that can be measured with numbers and statistics and can be collected via surveys, interviews, web forms, landing pages, etc. Marketers collect quantitative data to learn trends and discover behavioral patterns. Examples of quantitative data include height, weight, age, salary, etc.

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Related Terms

Data Analytics Data Visualization Net Promoter Score Qualitative Data
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