PPV Landing Page - Instapage Marketing Dictionary

PPV Landing Page

A PPV (Pay-Per-View) landing page is a standalone web page that uses persuasive elements like a countdown timer, testimonials, benefit-oriented copy, and engaging media to convince its visitors to convert on an offer related to a specific marketing campaign. It’s based on the PPV model of advertising in which a business pays for the amount of times their advertisement is shown. That advertisement leads those who click through to the PPV landing page.

"The secret of getting ahead is getting started."

Mark Twain

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